Privacy Policy

Preamble

This is an automatic translation of the German language version. In case of any dispute, the German language version shall prevail. With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both within the scope of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

As of February 2, 2025

Data Controller

Michael Schilde Business Consulting e.U.
Robert-Hamerling-Gasse 3/2
2380 Perchtoldsdorf, Austria

Authorized representative: Michael Schilde
Email address: [email protected]
Imprint: https://www.michaelschilde.com/legal

Overview of Processing Activities

The following overview summarizes the types of data processed, the purposes of their processing, and refers to the individuals affected.

Types of Data Processed

Master data.
Employee data.
Payment data.
Contact data.
Content data.
Contract data.
Usage data.
Metadata, communication, and procedural data.
Social data.
Applicant data.
Image and/or video recordings.
Audio recordings.
Log data.
Performance and behavioral data.
Working time data.
Creditworthiness data.
Salary data.

Special Categories of Data

Health data.
Religious or ideological beliefs.
Trade union membership.

Categories of Affected Data Subjects

Beneficiaries and clients.
Employees.
Interested parties.
Communication partners.
Users.
Applicants.
Business and contractual partners.
Participants.
Depicted individuals.
Third parties.
Customers.

Purposes of Processing

Provision of contractual services and fulfillment of contractual obligations.
Communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Office and organizational procedures.
Conversion measurement.
Target group formation.
Affiliate tracking.
Organizational and administrative procedures.
Recruitment processes.
Content Delivery Network (CDN).
Feedback.
Surveys and questionnaires.
Marketing.
Profiles with user-related information.
Provision of our online offering and user-friendliness.
Assessment of creditworthiness and solvency.
Establishment and execution of employment relationships.
Information technology infrastructure.
Public relations and informational purposes.
Financial and payment management.
Public relations.
Sales promotion.
Business processes and economic procedures.

Automated Individual Decisions

Credit checks.

Applicable Legal Bases

Legal Bases under the GDPR: Below, you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence or establishment may also apply. If specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

Consent (Art. 6(1)(a) GDPR) – The data subject has given their consent to the processing of personal data for one or more specific purposes.
Performance of a Contract and Pre-Contractual Inquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or to take steps at the request of the data subject prior to entering into a contract.
Legal Obligation (Art. 6(1)(c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate Interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights, or freedoms of the data subject requiring the protection of personal data.
Recruitment Processes as Pre-Contractual or Contractual Relationships (Art. 6(1)(b) GDPR) – Where special categories of personal data under Art. 9(1) GDPR (e.g., health data such as disability status or ethnic origin) are requested from applicants to allow the controller or the data subject to exercise rights or fulfill obligations under labor law and social security and protection law, processing takes place under Art. 9(2)(b) GDPR. Processing for the protection of vital interests of applicants or other persons follows Art. 9(2)(c) GDPR, or for purposes of preventive healthcare or occupational medicine, the assessment of the employee's working capacity, medical diagnostics, healthcare, or social care pursuant to Art. 9(2)(h) GDPR. If special categories of data are provided voluntarily based on consent, processing is based on Art. 9(2)(a) GDPR.
Processing Special Categories of Personal Data Relating to Healthcare, Employment, and Social Security (Art. 9(2)(h) GDPR) – Processing is necessary for purposes of preventive or occupational healthcare, assessing employees' working capacity, medical diagnostics, healthcare, or the management of healthcare or social care systems and services under Union or Member State law or under a contract with a healthcare professional.

National Data Protection Regulations in Austria: In addition to the GDPR, national data protection regulations in Austria apply, particularly the Federal Act on the Protection of Natural Persons in Processing Personal Data (Data Protection Act—DSG). The Data Protection Act includes specific provisions on the right of access, rectification, or erasure, processing of special categories of personal data, processing for other purposes, transmission, and automated individual decision-making.

Legal Bases under the Swiss Data Protection Act: If you are located in Switzerland, we process your data based on the Federal Act on Data Protection (Swiss FADP). Unlike the GDPR, the Swiss FADP generally does not require naming a legal basis for the processing of personal data. Instead, processing must be carried out in good faith, lawfully, and proportionately (Art. 6(1) and (2) of the Swiss FADP). Additionally, personal data is collected for a specific, recognizable purpose and processed only in ways compatible with that purpose (Art. 6(3) of the Swiss FADP).

Notice of Applicability of GDPR and Swiss FADP: These privacy notices serve to provide information under both the Swiss FADP and the GDPR. Therefore, for broader applicability and clarity, the terminology of the GDPR is used. Specifically, terms like "processing" of "personal data," "legitimate interest," and "special categories of data" under the GDPR are used instead of the terms "handling" of "personal data," "overriding interest," and "particularly sensitive personal data" under the Swiss FADP. However, the legal meaning of these terms, where the Swiss FADP applies, is determined in accordance with the Swiss FADP.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, the nature, scope, circumstances, and purposes of processing, as well as the varying probabilities and severity of risks to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

These measures include, in particular, securing the confidentiality, integrity, and availability of data through controls over physical and electronic access to the data, as well as access, input, transmission, availability, and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data, and responses to data threats. Additionally, we consider the protection of personal data during the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and privacy-friendly default settings.

Securing Online Connections with TLS/SSL Encryption Technology (HTTPS): To protect users' data transmitted through our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information exchanged between the website or app and the user's browser (or between two servers), safeguarding the data from unauthorized access. TLS, as the advanced and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator for users that their data is transmitted securely and in encrypted form.

Transfer of Personal Data

In the course of processing personal data, it may occur that such data is transmitted to other entities, companies, legally independent organizational units, or individuals, or disclosed to them. Recipients of this data may include, for example, service providers tasked with IT-related responsibilities or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, enter into appropriate contracts or agreements with the recipients of your data to ensure the protection of your data.

International Data Transfers

Data Processing in Third Countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if data processing occurs in the context of using third-party services or disclosing or transferring data to other persons, entities, or companies, such processing will only take place in compliance with legal requirements. If the data protection level in the third country has been recognized as adequate by a decision of the European Commission (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers will only occur if the data protection level is ensured through other means, particularly via standard contractual clauses (Art. 46(2)(c) GDPR), explicit consent, or in the case of contractual or legally required transfers (Art. 49(1) GDPR). Furthermore, we will inform you of the specific basis for third-country transfers regarding individual providers from third countries, with adequacy decisions serving as the primary basis. Information about third-country transfers and existing adequacy decisions can be found on the European Commission's website: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en. Under the so-called "Data Privacy Framework" (DPF), the European Commission also recognized the data protection level for certain U.S. companies as secure through its adequacy decision of July 10, 2023. The list of certified companies and further information about the DPF can be found on the U.S. Department of Commerce's website: https://www.dataprivacyframework.gov/. We will inform you in our privacy notices about which service providers we use that are certified under the Data Privacy Framework.

Disclosure of Personal Data Abroad: Under the Swiss Data Protection Act (Swiss FADP), we only disclose personal data abroad if an adequate level of protection for the individuals concerned is guaranteed (Art. 16 Swiss FADP). If the Federal Council has not determined an adequate level of protection (see list: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html), we implement alternative security measures. These may include international agreements, specific guarantees, data protection clauses in contracts, standard data protection clauses approved by the Federal Data Protection and Information Commissioner (FDPIC), or company-wide data protection regulations recognized in advance by the FDPIC or a competent data protection authority in another country. According to Art. 16 of the Swiss FADP, exceptions to the disclosure of data abroad may be permitted if certain conditions are met, including the consent of the data subject, contract execution, public interest, the protection of life or physical integrity, publicly accessible data, or data from a legally regulated register. These disclosures are always made in compliance with legal requirements. Under the so-called "Data Privacy Framework" (DPF), Switzerland also recognized the data protection level for certain U.S. companies as secure through its adequacy decision of June 7, 2024. The list of certified companies and further information about the DPF can be found on the U.S. Department of Commerce's website: https://www.dataprivacyframework.gov/. We will inform you in our privacy notices about which service providers we use that are certified under the Data Privacy Framework.

General Information on Data Retention and Deletion

We delete personal data that we process in accordance with legal requirements as soon as the underlying consent is revoked or there are no further legal grounds for processing. This applies to cases where the original purpose for processing no longer exists or the data is no longer needed. Exceptions to this rule exist when legal obligations or specific interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal enforcement or the protection of the rights of other natural or legal persons, will be archived accordingly.

Our privacy notices contain additional information on the retention and deletion of data specific to certain processing activities.

Where multiple retention or deletion periods are specified for data, the longest period always applies.

If a retention period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships where data is stored, the triggering event for the retention period is the effective date of termination or other conclusion of the legal relationship.

Data no longer retained for its original purpose but required by law or other reasons will only be processed for the reasons justifying its retention.

Additional Notes on Processing Activities, Procedures, and Services:

Retention and Deletion of Data: The following general periods apply to data retention and archiving under Austrian law:
- 10 years – Retention period for books and records, financial statements, inventories, management reports, opening balances, booking receipts, invoices, and all required instructions and other organizational documents (Federal Fiscal Code (BAO §132), Commercial Code (UGB §§190-212)).
- 6 years – Other business documents: received commercial or business letters, copies of sent commercial or business letters, and other documents relevant for taxation. These include, for example, hourly wage records, operational cost statements, pricing documents, and payroll records, provided they are not already booking receipts or cash register receipts (BAO §132, UGB §§190-212).
- 3 years – Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as associated inquiries, will be stored for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).
Retention and Deletion of Data: The following general periods apply to data retention and archiving under German law:
- 10 years – Retention period for books and records, financial statements, inventories, management reports, opening balances, and the necessary instructions and other organizational documents (§ 147(1) No. 1 in conjunction with (3) AO, § 14b(1) UStG, § 257(1) No. 1 in conjunction with (4) HGB).
- 8 years – Booking documents, such as invoices and cost receipts (§ 147(1) Nos. 4 and 4a in conjunction with (3) Sentence 1 AO and § 257(1) No. 4 in conjunction with (4) HGB).
- 6 years – Other business documents: received commercial or business letters, copies of sent commercial or business letters, and other documents relevant for taxation, such as hourly wage records, operational cost statements, pricing documents, and payroll records, provided they are not already booking receipts or cash register receipts (§ 147(1) Nos. 2, 3, 5 in conjunction with (3) AO, § 257(1) Nos. 2 and 3 in conjunction with (4) HGB).
- 3 years – Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as associated inquiries, will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Retention and Deletion of Data: The following general periods apply to data retention and archiving under Swiss law:
- 10 years – Retention period for books and records, financial statements, inventories, management reports, opening balances, booking receipts, invoices, and all required instructions and other organizational documents (Art. 958f of the Swiss Code of Obligations (OR)).
- 10 years – Data necessary to consider potential damage claims or similar contractual claims and rights, as well as associated inquiries, will be stored for the statutory limitation period of ten years, unless a shorter five-year period applies in certain cases (Art. 127, 130 OR). Claims for rent, lease, and interest on capital, as well as other periodic payments, deliveries of food, catering debts, innkeepers’ debts, artisan work, small-scale sales of goods, medical services, professional services by lawyers, legal agents, proxies, and notaries, and employee claims under employment contracts expire after five years (Art. 128 OR).

Rights of data subjects

Rights of the data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right to object: You have the right to object at any time to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to conduct direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct advertising.
Right to withdraw consent: You have the right to withdraw consent at any time.
Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.
Right to rectification: You have the right, in accordance with the statutory provisions, to request that the data concerning you be completed or that inaccurate data concerning you be rectified.
Right to erasure and restriction of processing: You have the right, in accordance with the statutory provisions, to request that data concerning you be erased immediately or, alternatively, to request that the processing of the data be restricted in accordance with the statutory provisions.
Right to data portability: You have the right to receive the data concerning you that you have made available to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
Complaint to a supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Rights of the data subjects under the Swiss DSG:

As a data subject, you have the following rights in accordance with the provisions of the Swiss Data Protection Act:

Right to information: You have the right to request confirmation as to whether personal data concerning you is being processed and to receive the information necessary to enable you to assert your rights under this law and to ensure transparent data processing.
Right to data disclosure or transfer: You have the right to request that we provide you with your personal data in a common electronic format.
Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.
Right to object, erasure and destruction: You have the right to object to the processing of your data and to request that the personal data concerning you be erased or destroyed.

Business Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners"), within the framework of contractual and comparable legal relationships and associated measures and with regard to communication with the contractual partners (or pre-contractually), for example to answer inquiries.

We use this data to fulfil our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. We also use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and company organisation. In addition, we process the data on the basis of our legitimate interests both in proper and economical business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on contractual partners' data to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations. Contractual partners are informed about other forms of processing, e.g. for marketing purposes, in this data protection declaration.

We inform our contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by special marking (e.g. colours) or symbols (e.g. asterisks or similar), or in person.

We delete the data after the expiry of statutory warranty and similar obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. for as long as it must be kept for legal archiving reasons (e.g. for tax purposes, usually ten years). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject of the contract, term, customer category).
Affected persons: service recipients and clients; interested parties; business and contractual partners.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and commercial procedures.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Legal obligation (Art. 6 Para. 1 Clause 1 Letter c) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Consulting: We process the data of our clients, interested parties and other clients or contractual partners (collectively referred to as "clients") in order to be able to provide our services to them. The procedures that are part of and for the purposes of consulting include: contacting and communicating with clients, conducting needs and requirements analyses, planning and implementing consulting projects, documenting project progress and results, collecting and managing client-specific information and data, scheduling and organizing appointments, providing consulting resources and materials, billing and payment management, post-processing and follow-up of consulting projects, quality assurance and feedback processes. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and client relationship.
If it is necessary for our contract fulfilment, to protect vital interests or legally, or if the client has given their consent, we will disclose or transmit client data to third parties or agents, such as authorities, subcontractors or in the area of IT, office or similar services, in compliance with professional regulations; legal basis: contract fulfilment and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR).
Coaching: We process the data of our clients as well as interested parties and other clients or contractual partners (collectively referred to as "clients") in order to be able to provide our services to them. The procedures carried out as part of and for the purposes of coaching include: contacting and communicating with clients, needs analysis to determine suitable coaching measures, planning and conducting coaching sessions, documenting coaching progress, collecting and managing client-specific information and data, scheduling and organizing appointments, providing coaching materials and resources, billing and payment management, follow-up and follow-up to coaching sessions, quality assurance and feedback processes.The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and client relationship. If it is necessary for our contract fulfillment, to protect vital interests or legally, or if the client has given their consent, we will disclose or transmit client data to third parties or agents, such as authorities, accounting offices and in the area of IT, office or similar services, in compliance with professional regulations; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).
Data analysis: We process the data of our customers and clients in order to enable them to carry out data analysis, evaluation and consulting as well as related services. The required information includes the information required for analysis, evaluation and billing as well as contact information for necessary coordination. If we receive access to information from end customers, employees or other persons, we process it in accordance with the legal and contractual requirements; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Business processes and procedures

Personal data of service recipients and clients - including customers, clients or, in special cases, clients, patients or business partners as well as other third parties - are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.

The data collected is used to fulfill contractual obligations and to make operational processes efficient. This includes processing business transactions, managing customer relationships, optimizing sales strategies and ensuring internal accounting and financial processes. In addition, the data supports the protection of the rights of the person responsible and promotes administrative tasks and the organization of the company.

Personal data may be passed on to third parties if this is necessary to fulfil the stated purposes or legal obligations. After the statutory retention periods have expired or if the purpose of processing no longer applies, the data will be deleted. This also includes data that must be stored for longer due to tax and legal proof obligations.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); protocol data (e.g. log files relating to logins or the retrieval of data or access times). Creditworthiness data (e.g. credit score obtained, estimated probability of default, risk rating based on this, historical payment behavior). Employee data (information on employees and other persons in an employment relationship).
Data subjects: Service recipients and clients; interested parties; communication partners; business and contractual partners; customers; third parties; users (e.g. website visitors, users of online services). Employees (e.g. employees, applicants, temporary workers and other staff).
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; office and organisational procedures; business processes and commercial procedures; security measures; provision of our online offer and user-friendliness; communication; marketing; sales promotion; public relations; assessment of creditworthiness and credit rating; financial and payment management. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Legal obligation (Art. 6 Para. 1 Clause 1 Letter c) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Customer management and customer relationship management (CRM): procedures that are required within the framework of customer management and customer relationship management (CRM) (e.g. customer acquisition in compliance with data protection requirements, measures to promote customer retention and loyalty, effective customer communication, complaint management and customer service with consideration of data protection, data management and analysis to support the customer relationship, administration of CRM systems, secure account management, customer segmentation and target group formation); Legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Contact management and contact maintenance: Procedures required to organize, maintain and secure contact information (e.g. setting up and maintaining a central contact database, regularly updating contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, performing backups and restoring contact data, training employees in the effective use of contact management software, regularly checking communication history and adapting contact strategies); Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Customer account: Customers can create an account within our online offering (e.g. customer or user account, in short "customer account"). If registration of a customer account is necessary, customers will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent logins and use of the customer account, we save the customers' IP addresses along with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the termination date unless it is kept for purposes other than making it available in the customer account or must be kept for legal reasons (e.g. internal storage of customer data, order processes or invoices). It is the customers' responsibility to back up their data when terminating the customer account; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
General payment transactions: Procedures that are necessary for carrying out payment transactions, monitoring bank accounts and controlling payment flows (e.g. creating and checking transfers, processing direct debit transactions, checking account statements, monitoring incoming and outgoing payments, direct debit management, account reconciliation, cash management); Legal basis: Contract performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Accounting, accounts payable, accounts receivable: Procedures required for recording, processing and controlling business transactions in the area of accounts payable and accounts receivable accounting (e.g. creation and checking of incoming and outgoing invoices, monitoring and management of open items, execution of payment transactions, processing of dunning procedures, account reconciliation in the context of receivables and payables, accounts payable and accounts receivable accounting); Legal basis: Contractual performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Financial accounting and taxes: procedures required for recording, managing and controlling financially relevant business transactions as well as for calculating, reporting and paying taxes (e.g. account assignment and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, processing of dunning procedures, account reconciliation, tax advice, preparation and filing of tax returns, processing of tax matters); Legal basis: contract performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Sales: Procedures that are necessary for the planning, implementation and control of measures for the marketing and sale of products or services (e.g. customer acquisition, offer creation and tracking, order processing, customer advice and support, sales promotion, product training, sales controlling and analysis, management of sales channels); Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Marketing, advertising and sales promotion: procedures that are necessary in the context of marketing, advertising and sales promotion (e.g. market analysis and target group determination, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programs, sales promotion measures, performance measurement and optimization of marketing activities, budget management and cost control); Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Economic analyses and market research: In order to fulfil business purposes and to identify market trends and the wishes of contractual partners and users, the available data on business transactions, contracts, inquiries, etc. are analysed. The group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller’s online offering. The analyses are carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, profiles of registered users, including their information on services used, are taken into account. The analyses are used exclusively by the controller and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. In addition, the privacy of the users is taken into account; the data is processed for analysis purposes in pseudonymized form wherever possible and, where feasible, anonymously (e.g. as summarized data); legal basis: legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Public relations: procedures that are necessary within the framework of public relations (e.g. development and implementation of communication strategies, planning and implementation of PR campaigns, preparation and distribution of press releases, maintenance of media contacts, monitoring and analysis of media response, organization of press conferences and public events, crisis communication, creation of content for social media and company websites, maintenance of corporate branding); Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Providers and services used in the course of business activities

As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers ("services" for short) in compliance with legal requirements. Their use is based on our interest in the proper, lawful and economical management of our business operations and our internal organization.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Affected persons: Service recipients and clients; interested parties; business and contractual partners. Employees (e.g. employees, applicants, temporary workers and other staff). Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and commercial procedures; conversion measurement (measurement of the effectiveness of marketing measures); marketing; provision of our online offer and user-friendliness. Reach measurement (e.g. access statistics, recognition of returning visitors).
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR). Consent (Article 6 (1) sentence 1 lit. a) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).
Canva: Creation and editing of graphic designs, use of ready-made templates, uploading of personal images and texts, collaboration on projects in real time, publishing functions; Service provider: Canva Pty Ltd, 110 Kippax St, 2010 Surry Hills, Australia; Legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: http://www.canva.com/. Privacy policy: https://www.canva.com/de_de/richtlinien/privacy-policy/.
Miro: online whiteboard and collaboration platform; service provider: Realtimeboard Inc. dba Miro, 201 Spear Street Suite 1100, San Francisco, California 94105, USA; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); website: https://miro.com/; data protection declaration: https://miro.com/legal/privacy-policy/; data processing agreement: https://miro.com/legal/vendor-data-processing-addendum/. Basis for third country transfers: EU/EEA - standard contractual clauses (https://miro.com/legal/vendor-data-processing-addendum/), Switzerland - standard contractual clauses (https://miro.com/legal/vendor-data-processing-addendum/).

Payment methods

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and, in addition to banks and credit institutions, use other service providers (collectively "payment service providers").

The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, amount and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information confirming or rejecting the payment. The payment service providers may transmit the data to credit agencies. This transmission is for the purpose of checking identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

The terms and conditions and data protection notices of the respective payment service providers apply to payment transactions and can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert revocation, information and other rights of those affected.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Affected persons: service recipients and clients; business and contractual partners; interested parties.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Business processes and commercial procedures.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Stripe: payment services (technical connection of online payment methods); service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); website: https://stripe.com; privacy policy: https://stripe.com/de/privacy. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).

Credit check

If we make advance payments or assume comparable economic risks (e.g. when ordering on account), we reserve the right, in order to safeguard our legitimate interests, to obtain an identity and credit report from specialised service providers (credit agencies) for the purpose of assessing the credit risk on the basis of mathematical and statistical procedures.

We process the information received from the credit agencies on the statistical probability of a payment default as part of an appropriate discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

The decision as to whether we make advance payments is made in accordance with legal requirements solely on the basis of an automated decision in the individual case, which our software makes on the basis of the information provided by the credit agency.

If we obtain express consent from contractual partners, the legal basis for the credit report and the transmission of the customer's data to the credit agencies is the consent. If no consent is obtained, the credit report is based on our legitimate interests in the reliability of our payment claims.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject matter of the contract, term, customer category). Creditworthiness data (e.g. credit score received, estimated probability of default, risk classification based on this, historical payment behavior).
Affected persons: service recipients and clients; interested parties; business and contractual partners.
Purposes of processing: Assessment of creditworthiness and credit rating.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Consent (Article 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Automated decisions in individual cases: credit report (decision based on a credit check).

Additional Notes on Processing Activities, Procedures, and Services:

KSV1870 - Credit Protection Association of 1870: credit agency; service provider: KSV1870 Holding AG, Wagenseilgasse 7, A-1120 Vienna, Austria; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); website: https://www.ksv.at/; data protection declaration: https://www.ksv.at/datenschutzerklaerung. Basis for third country transfers: Switzerland - adequacy decision (Austria).

Provision of the online offering and web hosting

We process user data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); protocol data (e.g. log files relating to logins or the retrieval of data or access times); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as information on authorship or time of creation); inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). contract data (e.g. subject matter of the contract, term, customer category).
Data subjects: Users (e.g. website visitors, users of online services); service recipients and clients; employees (e.g. employees, applicants, temporary workers and other employees); interested parties. Business and contractual partners.
Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Security measures; Content Delivery Network (CDN); Provision of contractual services and fulfillment of contractual obligations; Conversion measurement (measurement of the effectiveness of marketing measures). Marketing.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity and software that we rent from a corresponding server provider (also called "web host") or obtain from other sources; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and is then deleted or anonymized. Data that needs to be retained for evidentiary purposes will not be deleted until the incident in question has been finally resolved.
Content delivery network: We use a "content delivery network" (CDN). A CDN is a service that helps deliver the content of an online offering, especially large media files such as graphics or program scripts, more quickly and securely using regionally distributed servers connected via the Internet; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).
Cloudflare: Content Delivery Network (CDN) - service that enables the faster and more secure delivery of online content, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet; service provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); website: https://www.cloudflare.com; data protection declaration: https://www.cloudflare.com/privacypolicy/; data processing agreement: https://www.cloudflare.com/cloudflare-customer-dpa/. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).

Use of cookies

The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, such as for the purposes of the functionality, security and convenience of online services and the creation of analyses of visitor flows. We use cookies in accordance with legal regulations. To do so, we obtain the user's consent in advance if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online service. Consent can be revoked at any time. We provide clear information about the scope of this and which cookies are used.

Notes on legal bases under data protection law: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to processing in accordance with the legal requirements, including by means of the privacy settings of their browser.

Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g. website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers named in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers named in the consent management procedure. Users also have the option of managing and revoking their consent. The consent declarations are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. The data is stored on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information is available about the providers of consent management services, the following general information applies: The consent is stored for a period of up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the end device used; Legal basis: consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) and within the framework of existing user and business relationships, the information provided by the person making the inquiry will be processed to the extent that this is necessary to answer the contact inquiries and any requested measures.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: communication partners; service recipients and clients; employees (e.g. employees, applicants, temporary workers and other staff); interested parties. Business and contractual partners.
Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form); provision of our online offer and user-friendliness; provision of contractual services and fulfillment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures). Marketing.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Communication via messenger

We use messengers for communication purposes and therefore ask you to note the following information on the functionality of the messengers, encryption, the use of communication metadata and your options for objection.

You can also contact us in alternative ways, e.g. by telephone or email. Please use the contact options provided to you or the contact options provided on our website.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we would like to point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption activated to ensure that the message content is encrypted.

However, we would also like to point out to our communication partners that although the providers of the messengers cannot see the content, they can find out that and when communication partners communicate with us, as well as technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) are also processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us of their own accord, for example, we use messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communicating via messenger. We would also like to point out that we will not transmit the contact details provided to us to messengers for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (i.e., for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and there are no statutory retention periods that prevent deletion.

Reservation of reference to other communication channels: To ensure your security, we ask for your understanding that for certain reasons we may not be able to answer inquiries via messenger. This applies to situations in which, for example, contract details must be treated with particular confidentiality or a response via messenger does not meet the formal requirements. In these cases, we recommend that you use more suitable communication channels.

Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: communication partners.
Purposes of processing: Communication. Direct marketing (e.g. by email or post).
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR); Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Signal: Signal Messenger with end-to-end encryption; Service provider: Privacy Signal Messenger, LLC 650 Castro Street, Suite 120-223 Mountain View, CA 94041, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://signal.org/de/. Privacy policy: https://signal.org/legal/.
WhatsApp: text messages, voice and video calls, sending pictures, videos and documents, group chat function, end-to-end encryption for increased security; Service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.; Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.whatsapp.com/; Privacy Policy: https://www.whatsapp.com/legal. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).

chatbots and chat functions

We offer online chats and chatbot functions as a means of communication (collectively referred to as "chat services"). A chat is an online conversation that takes place with a certain degree of real-time proximity. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.

If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We can also collect information about which users interact with our chat services and when. We also store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove these in accordance with legal requirements.

We would like to point out to users that the respective platform provider can find out that and when users communicate with our chat services, as well as collect technical information about the device used by the user and, depending on the settings of their device, also location information (so-called metadata) for the purposes of optimizing the respective services and for security purposes. Likewise, the metadata of communication via chat services (i.e., for example, the information about who communicated with whom) could be used by the respective platform provider for marketing purposes or to display advertising tailored to users in accordance with their provisions, to which we refer for further information.

If users agree to activate information with regular messages to a chatbot, they have the option of unsubscribing from the information for the future at any time. The chatbot advises users how and with which terms they can unsubscribe from the messages. When the chatbot messages are unsubscribing, the user's data is deleted from the list of message recipients.

We use the aforementioned information to operate our chat services, e.g. to address users personally, to answer their inquiries, to transmit any requested content and also to improve our chat services (e.g. to "teach" chatbots answers to frequently asked questions or to identify unanswered inquiries).

Notes on legal bases: We use chat services on the basis of consent if we have previously obtained permission from users to process their data as part of our chat services (this applies to cases where users are asked for consent, e.g. so that a chatbot can send them regular messages). If we use chat services to answer user inquiries about our services or our company, this is done for contractual and pre-contractual communication. Otherwise, we use chat services on the basis of our legitimate interests in optimizing the chat services, their operational efficiency and increasing the positive user experience.

Revocation, objection and deletion: You can revoke your consent at any time or object to the processing of your data as part of our chat services.

Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details of authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: communication partners; service recipients and clients; employees (e.g. employees, applicants, temporary workers and other staff); interested parties. Business and contractual partners.
Purposes of processing: Communication; provision of contractual services and fulfillment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures); marketing. Provision of our online offer and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR); Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Video conferences, online meetings, webinars and screen sharing

We use platforms and applications from other providers (hereinafter referred to as "conference platforms") for the purposes of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "conferences"). When selecting the conference platforms and their services, we observe the legal requirements.

Data processed by conference platforms: When attending a conference, the conference platforms process the personal data of participants listed below. The extent of processing depends on which data is required for a specific conference (e.g. providing access data or real names) and which optional information is provided by the participants. In addition to processing to conduct the conference, participants’ data can also be processed by the conference platforms for security purposes or to optimize the service. The data processed includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the Internet access, information on the participants’ end devices, their operating system, the browser and its technical and language settings, information on the content-related communication processes, i.e. entries in chats as well as audio and video data, as well as the use of other available functions (e.g. surveys). The content of the communications is encrypted to the extent technically provided by the conference provider. If the participants are registered as users on the conference platforms, then additional data can be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) and video or audio recordings are logged, this will be communicated transparently to the participants in advance and they will be asked for their consent, where necessary.

Participants' data protection measures: Please note the details of how your data is processed by the conference platforms in their data protection notices and select the security and data protection settings that are best for you in the settings of the conference platforms. Please also ensure that data and personal information is protected in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and using the function to blur the background where technically possible). Links to the conference rooms and access data must not be passed on to unauthorized third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process user data and ask users for their consent to use the conference platforms or certain functions (e.g. consent to a recording of conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in participant lists, in the case of processing discussion results, etc.). In addition, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

Types of data processed: Master data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); image and/or video recordings (e.g. photographs or video recordings of a person); sound recordings; log data (e.g. log files relating to logins or the retrieval of data or access times); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Affected persons: Communication partners; Users (e.g. website visitors, users of online services); Persons depicted; Service recipients and clients; Employees (e.g. employees, applicants, temporary workers and other employees); Interested parties. Business and contractual partners.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; conversion measurement (measurement of the effectiveness of marketing measures); marketing. Provision of our online offer and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Google Hangouts / Meet: conference and communication software; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); website: https://hangouts.google.com/; privacy policy: https://policies.google.com/privacy; contract processing agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - adequacy decision (Ireland).
Microsoft Teams: audio and video conferences, chat, file sharing, integration with Office 365 applications, real-time collaboration on documents, calendar functions, task management, screen sharing, optional recording; service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); website: https://www.microsoft.com/de-de/microsoft-teams/; privacy policy: https://privacy.microsoft.com/de-de/privacystatement, security information: https://www.microsoft.com/de-de/trustcenter. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - adequacy decision (Ireland).
Zoom: video conferences, online meetings, webinars, screen sharing, optional recording of sessions, chat function, integration with calendars and other apps; service provider: Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600, San Jose, CA 95113, USA; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); website: https://zoom.us; data protection declaration: https://explore.zoom.us/de/privacy/; order processing agreement: https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).
Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, sharing documents, content and information with specific recipients or publishing content and information).

In this context, personal data may be processed and stored on the providers' servers if they are part of communication processes with us or are otherwise processed by us as set out in this data protection declaration. This data may include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their contents. The providers of the cloud services also process usage data and metadata, which they use for security purposes and to optimize the service.

If we use cloud services to provide forms, documents, and content to other users or publicly accessible websites, the providers may store cookies on users’ devices for web analysis purposes or to remember users’ settings (e.g. in the case of media control).

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category). meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: interested parties; communication partners; business and contractual partners; users (e.g. website visitors, users of online services); service recipients and clients. Employees (e.g. employees, applicants, temporary workers and other staff).
Purposes of processing: Office and organizational procedures; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); provision of contractual services and fulfillment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures); Marketing. Provision of our online offer and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Google Workspace: Cloud-based application software (e.g. text and spreadsheet processing, appointment and contact management), cloud storage and cloud infrastructure services; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); website: https://workspace.google.com/; privacy policy: https://policies.google.com/privacy; data processing agreement: https://cloud.google.com/terms/data-processing-addendum; basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - adequacy decision (Ireland). Further information: https://cloud.google.com/privacy.
Microsoft cloud services: cloud storage, cloud infrastructure services, and cloud-based application software; service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); website: https://microsoft.com/de-de; privacy policy: https://privacy.microsoft.com/de-de/privacystatement, security information: https://www.microsoft.com/de-de/trustcenter; data processing agreement: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - adequacy decision (Ireland).
Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Newsletters and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or on the basis of a legal basis. If the contents of the newsletter are mentioned when registering for the newsletter, these contents are decisive for the consent of the user. To register for our newsletter, it is usually sufficient to provide your email address. However, in order to be able to offer you a personalized service, we may ask you to provide your name so that we can address you personally in the newsletter or for further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a potential defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list (so-called "block list") for this purpose alone.

The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out correctly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Contents:

Information about us, our services, promotions and offers.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); payment data (e.g. bank details, invoices, payment history). Contract data (e.g. subject matter of the contract, term, customer category).
Data subjects: communication partners; users (e.g. website visitors, users of online services); service recipients and clients; employees (e.g. employees, applicants, temporary workers and other employees); interested parties. Business and contractual partners.
Purposes of processing: direct marketing (e.g. by email or post); reach measurement (e.g. access statistics, recognition of returning visitors); provision of contractual services and fulfilment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures); marketing. Provision of our online offer and user-friendliness.
Legal basis: Consent (Article 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Opt-out option: You can cancel your subscription to our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.

Additional Notes on Processing Activities, Procedures, and Services:

Measuring opening and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or its server when the newsletter is opened, if we use a shipping service provider. As part of this retrieval, technical information, such as details about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until it is deleted. The evaluations are used to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of the opening and click rates as well as the storage of the measurement results in the user profiles and their further processing are based on the user's consent. A separate revocation of the success measurement is unfortunately not possible; in this case the entire newsletter subscription must be canceled or revoked. In this case, the stored profile information will be deleted; legal basis: consent (Art. 6 Para. 1 S. 1 lit. a) GDPR). Mailgun: email sending and automation services; service provider: Mailgun Technologies, Inc., 535 Mission St., San Francisco, CA 94105, USA; legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); website:
Prerequisite for using free services: Consent to the sending of mailings can be made a condition for using free services (e.g. access to certain content or participation in certain promotions). If users would like to use the free service without registering for the newsletter, please contact us.
Reminder emails about the ordering process: If users do not complete an ordering process, we can remind users of the ordering process by email and send them a link to continue the process. This function can be useful, for example, if the purchase process could not be continued due to a browser crash, oversight or forgetting. The emails are sent on the basis of consent, which users can revoke at any time; legal basis: consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).
Sending via SMS: The electronic notifications can also be sent as SMS text messages (or are sent exclusively via SMS if the authorization to send, e.g. consent, only includes sending via SMS); legal basis: consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).
Brevo: Email sending and automation services; Service provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.brevo.com/; Privacy policy: https://www.brevo.com/legal/privacypolicy/; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Germany).
Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke consent given or to object to advertising communication at any time.

After revocation or objection, we store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently respecting the user's revocation or objection, we also store the data required to avoid further contact (e.g., depending on the communication channel, the email address, telephone number, name).

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details on authorship or time of creation).
Data subjects: communication partners.
Purposes of processing: direct marketing (e.g. by email or post); marketing. Sales promotion.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Consent (Article 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Surveys and surveys

We conduct surveys and questionnaires to collect information for the respective communicated survey or questionnaire purpose. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing the IP address in order to display the survey in the user's browser or to enable the survey to be resumed using a cookie).

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category). meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: participants; service recipients and clients; employees (e.g. employees, applicants, temporary workers and other staff); interested parties. Business and contractual partners.
Purposes of processing: Feedback (e.g. collecting feedback via online form); surveys and questionnaires (e.g. surveys with input options, multiple-choice questions); provision of contractual services and fulfilment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures); marketing. Provision of our online offer and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Web analysis, monitoring and optimization

Web analysis (also known as "reach measurement") is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. Using reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently, or encourage reuse. It is also possible for us to understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a device and then read out. The information collected includes in particular websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to us or the providers of the services we use collecting their location data, the processing of location data is also possible.

In addition, the IP addresses of the users are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored as part of web analysis, A/B testing and optimization, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, only the information stored in their profiles for the purpose of the respective processes.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).
Data subjects: Users (e.g. website visitors, users of online services); service recipients and clients; employees (e.g. employees, applicants, temporary workers and other employees); interested parties. Business and contractual partners.
Purposes of processing: reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); provision of contractual services and fulfilment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures); marketing. Provision of our online offer and user-friendliness.
Retention and deletion: Deletion as stated in the "General information on data retention and deletion" section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Article 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Affiliate programs and affiliate links

In our online offering, we include so-called affiliate links or other references (which may include search masks, widgets or discount codes, for example) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission").

In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that users have followed an affiliate link used within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves solely the purpose of commission settlement and is canceled as soon as it is no longer required for this purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored elsewhere, e.g. in a cookie. The values can include in particular the starting website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: interested parties. Users (e.g. website visitors, users of online services).
Purposes of processing: Affiliate tracking.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Consent (Article 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Amazon Partner Program: Affiliate Partner Program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.amazon.de; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Luxembourg).

Customer reviews and rating process

We participate in review and rating processes to evaluate, optimize and promote our services. If users rate us via the participating rating platforms or processes or otherwise provide feedback, the general terms and conditions or terms of use and the data protection notices of the providers also apply. As a rule, the rating also requires registration with the respective providers.

In order to ensure that the people providing the reviews have actually used our services, we transmit the necessary data regarding the customer and the service used to the respective review platform (including name, email address and order number or item number) with the customer's consent. This data is used solely to verify the authenticity of the user.

Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history). Contact data (e.g. postal and email addresses or telephone numbers).
Data subjects: service recipients and clients; users (e.g. website visitors, users of online services); employees (e.g. employees, applicants, temporary workers and other staff); interested parties. Business and contractual partners.
Purposes of processing: Feedback (e.g. collecting feedback via online form); marketing; provision of contractual services and fulfillment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures). Provision of our online offer and user-friendliness.
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

eKomi: rating platform; service provider: eKomi Ltd., Markgrafenstr. 11, 10969 Berlin, Germany; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); website: https://www.ekomi.de; data protection declaration: https://www.ekomi.de/de/datenschutz/. Basis for third country transfers: Switzerland - adequacy decision (Germany).
Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because it could, for example, make it more difficult to enforce user rights.

Furthermore, the data of users within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on the user's usage behavior and the resulting interests. The latter can then be used, for example, to place advertisements within and outside the networks that presumably correspond to the user's interests. Cookies are therefore usually stored on users' computers in which the user's usage behavior and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (especially if they are members of the respective platforms and are logged in there).

For a detailed description of the respective processing methods and the options for objection (opt-out), please refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Communication; Feedback (e.g. collecting feedback via online form); Public relations. Public relations and information purposes.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Bluesky: Decentralized social media network - enables the creation, sharing and commenting on content as well as the following of user profiles; Service provider: Bluesky, PBLLC., Seattle, USA, [email protected]; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://bsky.social/. Privacy policy: https://bsky.social/about/support/privacy-policy.
Instagram: Social network, enables sharing photos and videos, commenting and favorite posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
Facebook Pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook data policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device information" in the Facebook data policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook data policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, so-called "Page Insights", to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook ("Information about Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information about Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). Joint responsibility is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
LinkedIn: Social Network - We are jointly responsible with LinkedIn Ireland Unlimited Company for collecting (but not further processing) visitor data used to create the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, and the actions they take. In addition, details about the devices used are collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy. We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which in particular regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to comply with the rights of those affected (i.e. users can, for example, send requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
YouTube: social network and video platform; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); data protection declaration: https://policies.google.com/privacy; basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - adequacy decision (Ireland). Opt-out option: https://myadcenter.google.com/personalizationoff.
Xing: social network; service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); website: https://www.xing.com/; data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung. Basis for third country transfers: Switzerland - adequacy decision (Germany).

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos or city maps (hereinafter referred to uniformly as "content").

The integration always requires that the third-party providers of this content process the IP address of the user, since without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, the time of the visit and other information about the use of our online offering, but can also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); contact data (e.g. postal and e-mail addresses or telephone numbers). Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as information on authorship or time of creation).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offer and user-friendliness; provision of contractual services and fulfillment of contractual obligations; profiles with user-related information (creation of user profiles); reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behavior-related profiling, use of cookies); target group formation. Marketing.
Retention and deletion: Deletion as stated in the "General information on data retention and deletion" section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Legal basis: Consent (Article 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Google Fonts (provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online offer; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
Cloudflare Turnstile: Automated detection and prevention of bot activity. Provision of a CAPTCHA-like service that works without user input. Improvement of user experience by minimizing interruptions for real users. Collection and analysis of data to distinguish between human and automated access to web services; Service provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.cloudflare.com/application-services/products/turnstile/; privacy policy: https://www.cloudflare.com/privacypolicy/; data processing agreement: https://www.cloudflare.com/cloudflare-customer-dpa/; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).
YouTube videos: Videos stored on YouTube are embedded in our online offering. These YouTube videos are integrated via a special domain using the "youtube-nocookie" component in the so-called "extended data protection mode". In "extended data protection mode", until the video starts, only information that includes your IP address and information about your browser and device can be stored on your device in cookies or by means of comparable procedures that YouTube needs to output, control and optimize the video display. As soon as you play the videos, additional information can be processed by YouTube to analyze usage behavior, to store it in the user profile and to personalize content and ads. The storage period for the cookies can be up to two years; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: https://www.youtube.com; Data protection declaration: https://policies.google.com/privacy; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Further information: https://support.google.com/youtube/answer/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Cturn-on-privacy-enhanced-mode%2Cturn-on-privacy-enhanced-mode.
Vimeo video player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Data processing agreement: https://vimeo.com/enterpriseterms/dpa. Basis for third country transfers: EU/EEA - standard contractual clauses (https://vimeo.com/enterpriseterms/dpa), Switzerland - standard contractual clauses (https://vimeo.com/enterpriseterms/dpa).

Management, Organization and Tools

We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various data that we process in accordance with this data protection declaration. This data may include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their contents.

If users are referred to third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, to optimize the service or for marketing purposes. We therefore ask that you observe the data protection notices of the respective third-party providers.

Types of data processed: Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).
Data subjects: communication partners; users (e.g. website visitors, users of online services); service recipients and clients; employees (e.g. employees, applicants, temporary workers and other employees); interested parties. Business and contractual partners.
Purposes of processing: provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; conversion measurement (measurement of the effectiveness of marketing measures); marketing. Provision of our online offer and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Processing of data in the context of employment relationships

In the context of employment relationships, personal data is processed with the aim of effectively establishing, implementing and terminating such relationships. This data processing supports various operational and administrative functions that are necessary for the management of employee relations.

Data processing covers various aspects, ranging from contract initiation to contract termination. This includes the organization and administration of daily working hours, the administration of access rights and authorizations, and the handling of personnel development measures and employee interviews. The processing also serves the purpose of invoicing and managing wage and salary payments, which are critical aspects of contract implementation.

In addition, data processing takes into account the legitimate interests of the responsible employer, such as ensuring safety in the workplace or collecting performance data to evaluate and optimize operational processes. Furthermore, data processing includes the disclosure of employee data as part of external communication and publication processes where this is necessary for operational or legal purposes.

This data is always processed in compliance with the applicable legal framework, with the aim of always creating and maintaining a fair and efficient working environment. This also includes taking into account the data protection of the employees concerned, anonymizing or deleting data after the processing purpose has been fulfilled or in accordance with statutory retention periods.

Types of data processed: Employee data (information about employees and other persons in an employment relationship); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information about them, such as details of authorship or time of creation); Social data (data that is subject to social secrecy and is processed, for example, by social insurance providers, social welfare providers or welfare authorities); Log data (e.g. log files relating to logins or the retrieval of data or access times); Performance and behavior data (e.g. performance and behavioral aspects such as performance evaluations, feedback from superiors, training participation, compliance with company guidelines, self-assessments and behavioral assessments); Working time data (e.g. start of working time, end of working time, actual working time, target working time, break times, overtime, vacation days, special vacation days, sick days, absences, home office days, business trips); salary data (e.g. basic salary, bonus payments, premiums, tax class information, surcharges for night work/overtime, tax deductions, social security contributions, net payout amount); image and/or video recordings (e.g. photographs or video recordings of a person); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, people involved).
Special categories of personal data: health data; religious or philosophical beliefs; trade union membership.
Data subjects: Employees (e.g. employees, applicants, temporary workers and other staff).
Purposes of processing: Establishment and implementation of employment relationships (processing of employee data in the context of establishing and implementing employment relationships); business processes and commercial procedures; provision of contractual services and fulfillment of contractual obligations; public relations; security measures. Office and organisational procedures.
Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Legal obligation (Art. 6 Para. 1 Clause 1 Letter c) GDPR); Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Processing of special categories of personal data relating to healthcare, profession and social security (Art. 9 Para. 2 Letter h) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Time recording: Procedures for recording employees' working hours include both manual and automated methods, such as the use of time clocks, time recording software or mobile apps. Activities such as entering arrival and departure times, break times, overtime and absences are carried out. Checking and validating the recorded working hours includes comparing them with deployment or shift schedules, checking absences and having overtime approved by supervisors. Reports and analyses are created on the basis of the recorded working hours in order to provide time sheets, overtime reports and absence statistics for management and HR; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).
Authorization management: procedures required to define, manage and control access rights and user roles within a system or organization (e.g. creation of authorization profiles, role and access-based control, review and approval of access requests, regular review of access rights, tracking and auditing of user activities, creation of security policies and procedures); Legal bases: Contractual performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Special categories of personal data: Special categories of personal data are processed within the framework of the employment relationship or to fulfil legal obligations. The special categories of personal data processed include data relating to the health, union membership or religious affiliation of employees. This data can be passed on to health insurance companies, for example, or processed to assess the employees' ability to work or for company health management or to provide information to the tax office; Legal basis: Contract fulfillment and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Sources of the data processed: Personal data obtained as part of the application and/or employment relationship of the employee is processed. In addition, personal data is collected from other sources if required by law. These can be tax authorities for tax-relevant information, the respective health insurance company for information on incapacity to work, third parties such as employment agencies or publicly accessible sources such as professional social networks in the context of application processes; Legal basis: Legal obligation (Art. 6 Para. 1 Clause 1 Letter c) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
Purposes of data processing: Employees' personal data is primarily processed to establish, implement and terminate the employment relationship. In addition, the processing of this data is necessary to fulfill legal obligations in the area of tax and social security law. In addition to these primary purposes, employees' data is also used to fulfill regulatory and supervisory requirements, to optimize electronic data processing processes and to compile internal or cross-company data, possibly including statistical data. Furthermore, employees' data may be processed to assert legal claims and to defend against legal disputes; legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Transmission of employee data: Employee data is processed internally only by those departments that need it to fulfill operational, contractual and legal obligations. Data will only be passed on to external recipients if this is required by law or if the employees concerned have given their consent. Possible scenarios for this may be requests for information from authorities or if capital formation benefits are available. Furthermore, the controller may forward personal data to other recipients if this is necessary to fulfil its contractual and legal obligations as an employer. These recipients may include: a) Banks b) Health insurance companies, pension insurance providers, retirement provision providers and other social insurance providers c) Authorities, courts (e.g. tax authorities, labour courts, other supervisory authorities in the context of fulfilling reporting and information obligations) d) Tax and legal advisors e) Third-party debtors in the event of wage and salary garnishments f) Other bodies to whom legally binding declarations must be made. In addition, data may be passed on to third parties if this is necessary for communication with business partners, suppliers or other service providers. Examples of this include information in the sender area of e-mails or letterheads as well as the creation of profiles on external platforms; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).
Transfer of employee data to third countries: Employee data is only transferred to third countries, i.e. countries outside the European Union (EU) and the European Economic Area (EEA), if this is necessary for the performance of the employment relationship, is required by law or if employees have given their consent. Employees will be informed separately of the details, if required by law; legal basis: legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Business trips and travel expense accounting: Procedures required for the planning, implementation and accounting of business trips (e.g. booking trips, organizing accommodation and transportation, managing travel expense advances, submitting and checking travel expense reports, checking and posting costs incurred, complying with travel guidelines, handling travel expense management); Legal bases: Contractual fulfillment and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Payroll accounting and wage accounting: procedures required for the calculation, payment and documentation of wages, salaries and other remuneration of employees (e.g. recording working hours, calculating deductions and surcharges, paying taxes and social security contributions, preparing payroll statements, maintaining payroll accounts, reporting to tax authorities and social security providers); Legal basis: Contractual performance and pre-contractual enquiries (Article 6 (1) sentence 1 lit. b) GDPR), legal obligation (Article 6 (1) sentence 1 lit. c) GDPR).
Deletion of employee data: Employee data is deleted under German law if it is no longer required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations are observed:
- General personnel documents - General personnel documents (such as employment contracts, employment references, additional agreements) are kept for up to three years after the employment relationship has ended (§ 195 BGB). Tax-relevant documents - Tax-relevant documents in the personnel file are kept for six years (§ 147 AO, § 257 HGB). Information on wages and working hours - Information on wages and working hours for (accident) insured persons with proof of wages is kept for five years (§ 165 I 1, IV 2 SGB VII).
- Salary lists including lists for special payments - Salary lists including lists for special payments, provided that a booking document is available, are kept for ten years (§ 147 AO, § 257 HGB).
- Payroll lists for interim, final and special payments - Payroll lists for interim, final and special payments are kept for six years (§ 147 AO, § 257 HGB).
- Documents relating to employee insurance - Documents relating to employee insurance, provided that accounting documents exist, are kept for ten years (§ 147 AO, § 257 HGB).
- Contribution statements to social insurance institutions - Contribution statements to social insurance institutions are kept for ten years (Section 165 SGB VII). Lohnkonten - Lohnkonten werden sechs Jahre aufbewahrt (§ 41 I 9 EStG).
- Applicant data - Will be retained for a maximum of six months from receipt of the rejection.
- Working time records (for more than 8 hours on working days) - are kept for two years (Section 16 II Working Hours Act (ArbZG)).
- Application documents (after online job advertisement) - Will be kept for three to a maximum of six months after receipt of the rejection (§ 26
- Federal Data Protection Act (BDSG) new version, Section 15 IV General Equal Treatment Act (AGG)).
- Certificates of incapacity for work (AU) - are kept for up to five years (Section 6 I Expenses Compensation Act (AAG)).
- Documents relating to company pension schemes - are kept for 30 years (Section 18a of the Act to Improve Company Pension Schemes (BetrAVG)).
- Employees' illness data - are retained for twelve months after the onset of the illness if absences do not exceed six weeks in a year.
- Documents relating to maternity protection - are kept for two years (Section 27, Paragraph 5 of the Maternity Protection Act).

Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR), processing of special categories of personal data relating to healthcare, profession and social security (Art. 9 Para. 2 lit. h) GDPR).

Deletion of employee data: Employee data is deleted under Austrian law if it is no longer required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations are observed:
- Data concerning wage tax and contribution obligations according to Section 132 Paragraph 1 BAO - 7 years. Start of the period - From the end of the calendar year relevant for the data.
- Limitation period for the obligation to pay social security contributions according to Section 68 ASVG (limitation period for determination) - 3 or 5 years. Start of the period - generally on the day on which the contributions are due, if no notification is made, from the day of notification.
- Retention periods in social insurance - 7 years according to UGB.
- Entitlement to vacation according to Section 4 Paragraph 5 of the Vacation Act - 2 years from the end of the vacation year in which the vacation accrued. Start of the period - 2 years after the end of the vacation year in which the vacation accrued.
- Entitlement to holiday compensation according to § 1486 Z 5 ABGB - 3 years. Start of period - From the date on which the final settlement claims are due, i.e. the last working day.
- Records and reports on work accidents according to § 16 ASchG - at least 5 years. Start of the period - from the day of the work accident.
- Records of the provision of workers according to Section 13 Paragraph 3 of the Temporary Employment Act - 5 years. Start of the period - the day on which the last remuneration claim of the temporary worker is due.
- Youth register according to § 26 paragraph 2 KJBG - 2 years. Start of the period - when the register is created, two years after the last entry.
- Claims for compensation due to discriminatory termination of the employment relationship according to §§ 15 para. 1a and 29 para. 1a GlBG and § 7k para. 1 in conjunction with para. 2 no. 3 BEinstG - 6 months. Start of the period - From the time of receipt of the termination.
- Compensation claims by the employer or employee arising from premature termination of the employment relationship in accordance with Section 34 AngG or Section 1162d ABGB - 6 months. Start of the period - From the date the claims become due, usually from the day the termination notice is received.
- Entitlement to issue a service certificate according to § 1478 ABGB - 30 years. Start of the period - Upon termination of the employment relationship.
- Claims for compensation due to discriminatory rejection of an application according to §§ 15 para. 1 and 29 para. 1 GlbG and § 7k para. 1 in conjunction with para. 2 no. 1 BEinstG - 6 months. Start of the period - from the day on which the rejection was received or 7 months from receipt of the application.
- Claims for reimbursement of any performance costs according to § 1486 Z 5 ABGB - 3 years. Start of the period - the day on which the costs were incurred.
- Liability for severance pay claims and company pensions after a business transfer according to Section 6 Paragraph 2 AVRAG - 5 years. Start of the period - time of the business transfer.
- Claims for compensation due to discriminatory refusal of a promotion according to §§ 15 para. 1 and 29 para. 1 GlbG and § 7k para. 1 in conjunction with para. 2 no. 1 BEinstG - 6 months. Start of the period - from the day on which the refusal of the promotion was received.
- Claims for compensation due to discriminatory disadvantage in terms of pay, voluntary social benefits, training and further education measures or other working conditions according to §§ 15 para. 1 and 29 para. 1 GlbG and § 7k para. 1 in conjunction with para. 2 no. 5 BEinstG - 3 years. Start of the period - the point in time at which the right could first have been exercised and the objective possibility of suing exists.
- Claims for compensation due to discriminatory harassment according to §§ 15 para. 1 and 29 para. 1 GlbG and § 7k para. 1 in conjunction with para. 2 no. 4 BEinstG - 1 year. Start of the period - From the time of knowledge about the discrimination.
- Claims for compensation due to discriminatory rejection of an application according to §§ 15 para. 1 and 29 para. 1 GlbG and § 7k para. 1 in conjunction with para. 2 no. 1 BEinstG - 6 months. Start of the period - from the day on which the rejection was received or 7 months from receipt of the application.
- Claims for compensation for sexual harassment according to Section 15 Paragraph 1 of the Equality Act - 3 years. Start of the period - From the time of knowledge about the discrimination.
- Claims for reimbursement of any performance costs according to § 1486 Z 5 ABGB - 3 years. Start of the period - the day on which the costs were incurred.
- Claims of the employee for remuneration or reimbursement of expenses and of the employer for advances granted thereon according to § 1486 Z 5 ABGB - 3 years. Start of the period - from the due date of the respective claims.
- Limitation period for prosecution due to underpayment according to Section 31 Paragraph 1 VStG in conjunction with Section 29 Paragraph 4 LSD-BG - 3 years. Start of the period - from the due date of the remuneration.
- Claims for damages by the employer against the employee arising from employee liability in the event of slight negligence in accordance with Section 6 DHG - 6 months. Start of the period - from the day on which they can be asserted.
- The employer's claims for damages against the employee arising from employee liability in the event of gross negligence or intent, as well as other claims for damages by the employer in accordance with Section 1489 ABGB - 3 years or 30 years. Start of the period - in the case of a short period, from knowledge of the damage and the person responsible, in the case of a long period, from the occurrence of the damage.
Deletion of employee data: Employee data in Switzerland is deleted when it is no longer required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations are observed:
- 10 years - retention period for books and records, annual financial statements, inventories, business reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organizational documents (Art. 958f of the Swiss Code of Obligations (OR)).
- 10 years - Data necessary for the consideration of potential claims for damages or similar contractual claims and rights, as well as for the processing of related requests, based on past business experience and common industry practices, are stored for the statutory limitation period of ten years, unless a shorter period of five years is applicable, which is relevant in specific cases (Art. 127, 130 OR). Claims expire after five years for rents, lease and capital interest payments and other periodic services, for the delivery of food, for catering and restaurant debts, as well as from craft services, retail sale of goods, medical care, professional work of lawyers, legal agents, attorneys and notaries and from the employment relationship of employees (Art. 128 OR).
Personnel file management: procedures necessary for organizing, updating and managing employee data and documents (e.g. recording personnel master data, storing employment contracts, certificates and attestations, updating data in the event of changes, compiling documents for employee interviews, archiving personnel files, compliance with data protection regulations); Legal bases: Contractual performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR), Processing of special categories of personal data relating to healthcare, occupation and social security (Article 9 (2) lit. h) GDPR).
Personnel development, performance evaluation and employee interviews: Procedures that are necessary in the area of the promotion and further development of employees as well as in the assessment of their performance and in the context of employee interviews (e.g. needs analysis for further training, planning and implementation of training measures, preparation of performance evaluations, implementation of goal-setting and feedback discussions, career planning and talent management, succession planning); Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR), Processing of special categories of personal data relating to healthcare, occupation and social security (Art. 9 Para. 2 lit. h) GDPR).
Obligation to provide data: The controller informs employees that it is necessary to provide their data. This is generally the case if the data is required to establish and carry out the employment relationship or if its collection is required by law. The provision of data may also be necessary if employees assert claims or are entitled to claims. The implementation of these measures or the provision of services depends on the provision of this data (for example, the provision of data for the purpose of receiving wages); Legal basis: Contract performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).
Publication and disclosure of employee data: Employee data will only be published or disclosed to third parties if this is necessary to carry out the work tasks in accordance with the employment contract. This applies, for example, if employees are named as contact persons in correspondence, on the website or in public registers after consultation or an agreed job description, or if the field of work includes representative functions. This can also be the case if the performance of the task involves a presentation or communication with the public, such as taking pictures as part of public relations work. Otherwise, employee data will only be published with their consent or on the basis of the employer's legitimate interests, for example in the case of stage or group photo shoots as part of a public event; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Application process

The application process requires applicants to provide us with the data required for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information provided there.

The information required generally includes personal information such as name, address, contact details and proof of the qualifications required for a position. We will be happy to provide additional information required upon request.

If available, applicants are welcome to submit their applications using our online form, which is encrypted using the latest technology. Alternatively, it is also possible to send applications to us by email. However, we would like to point out that emails are generally not sent encrypted over the Internet. Although emails are usually encrypted during transport, this is not done on the servers from which they are sent and received. We cannot therefore accept any responsibility for the security of the application during transmission between the sender and our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may use applicant management or recruitment software and platforms and services from third-party providers in compliance with legal requirements.

Applicants are welcome to contact us about how to submit their application or send us their application by post.

Processing of special categories of data: If special categories of personal data (Article 9 (1) GDPR, e.g. health data such as severe disability status or ethnic origin) are requested from applicants or communicated by them as part of the application process, they are processed so that the controller or the data subject can exercise the rights arising from employment law and social security and social protection law and fulfil his or her obligations in this regard, in the case of protecting the vital interests of applicants or other persons or for the purposes of healthcare or occupational medicine, for assessing the employee’s ability to work, for medical diagnostics, for care or treatment in the health or social sector or for the administration of systems and services in the health or social sector.

Deletion of data: In the event of a successful application, the data provided by applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a justified revocation by the applicants, deletion will take place no later than after a period of six months, so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements.

Inclusion in an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the ongoing application process and that they can revoke their consent at any time for the future.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); applicant data (e.g. personal details, postal and contact addresses, the documents relating to the application and the information contained therein, such as cover letters, CVs, references and other information about the person or qualifications provided by applicants with regard to a specific position or voluntarily); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects: applicants; service recipients and clients; employees (e.g. employees, applicants, temporary workers and other staff); interested parties. Business and contractual partners.
Purposes of processing: Application process (justification and possible later implementation as well as possible later termination of the employment relationship); provision of contractual services and fulfillment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures); marketing. Provision of our online offer and user-friendliness.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal basis: Application process as a pre-contractual or contractual relationship (Art. 6 Para. 1 Clause 1 Letter b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Additional Notes on Processing Activities, Procedures, and Services:

Odoo: Management of customer relationships, sales, purchasing, inventory, invoicing and accounting; Human resources management including recruitment, employee evaluations and payroll; Project management; Manufacturing; Website and e-commerce operation; Service provider: Odoo S.A. - Data Protection, Chaussée de Namur 40, 1367 Grand rosière, Belgium; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.odoo.com/de_DE; Privacy policy: https://www.odoo.com/de_DE/privacy; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Belgium).

Change and update

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

Definitions of terms

This section provides you with an overview of the terms used in this privacy policy. To the extent that the terms are defined by law, their legal definitions apply. The following explanations, however, are primarily intended to aid understanding.

Affiliate tracking: As part of affiliate tracking, links that the linking websites use to refer users to websites with product or other offers are logged. The operators of the linking websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, the providers must be able to track whether users who are interested in certain offers then take advantage of them at the instigation of the affiliate links. Therefore, in order for affiliate links to function, they must be supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as: B. Advertising ID, partner ID and categorizations
Employees: Employees are people who are in an employment relationship, whether as employees, staff or in similar positions. An employment relationship is a legal relationship between an employer and an employee, established by an employment contract or agreement. It involves the employer's obligation to pay the employee remuneration while the employee performs his or her work. The employment relationship includes various stages, including the initiation, in which the employment contract is concluded, the implementation, in which the employee carries out his or her work activity, and the termination, when the employment relationship ends, whether by notice, termination agreement or otherwise. Employee data is all information relating to these people and in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, holiday entitlements, health data and performance appraisals.
Inventory data: Inventory data includes essential information that is necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data can include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between people and services, institutions or systems by enabling clear assignment and communication.
Credit report: Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online credit application or an online application process without any human intervention). According to Art. 22 GDPR, such automated decisions are only permissible if the data subjects consent, if they are necessary for the performance of a contract or if national law permits these decisions.
Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service that enables the faster and more secure delivery of the content of an online offering, particularly large media files such as graphics or program scripts, using regionally distributed servers connected via the Internet.
Content data: Content data includes information generated during the creation, editing and publishing of all types of content. This category of data can include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not only limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates
Contact details: Contact details are essential information that enable communication with people or organizations. They include telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a process that can be used to determine the effectiveness of marketing measures. To do this, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to see whether the ads we have placed on other websites were successful.
Performance and behavioral data: Performance and behavioral data refers to information related to how people perform tasks or behave in a specific context, such as an educational, work, or social setting. This data may include metrics such as productivity, efficiency, quality of work, attendance, and compliance with policies or procedures. Behavioral data could include interactions with colleagues, communication styles, decision-making processes, and responses to various situations. These types of data are often used for performance evaluations, training and development efforts, and decision-making within organizations.
Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way data is processed, transmitted and managed. Metadata, also known as data about data, includes information that describes the context, origin and structure of other data. It can include information about file size, creation date, author of a document and change histories. Communication data records the exchange of information between users across different channels, such as email traffic, call logs, social media messages and chat histories, including the people involved, timestamps and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which features they prefer, how long they spend on certain pages and which paths they take through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings
Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting of the use of personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
Log Data: Log data is information about events or activities logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the usage or operation of a system. Log data is often used to analyze system problems, monitor security, or create performance reports.
Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, recognize at what time users visit their websites and what content they are interested in. This enables them, for example, to better adapt the content of the websites to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
Tracking: "Tracking" is when the behavior of users can be tracked across multiple online offerings. As a rule, behavior and interest information with regard to the online offerings used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
Controller: The "controller" is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of processing personal data.
Processing: "Processing" is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
Contract data: Contract data is specific information related to the formalization of an agreement between two or more parties. It documents the terms under which services or products are provided, exchanged or sold. This category of data is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed upon, pricing agreements, payment terms, termination rights, renewal options and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
Payment data: Payment data includes all information needed to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data may also include information about payment status, chargebacks, authorizations and fees.

Target group formation: Target group formation (English "custom audiences") is when target groups are determined for advertising purposes, e.g. displaying advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike audiences" (or similar target groups) are, in turn, when content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.