Privacy Policy

Preamble

With the following Privacy Policy, we aim to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. This Privacy Policy applies to all processing of personal data carried out by us, whether in the context of providing our services or particularly on our websites, in mobile applications, as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as "Online Offering"). The terms used are not gender-specific.

Effective Date: June 30, 2024

Data Controller

Michael Schilde Business Consulting e.U.
Robert-Hamerling-Gasse 3/2, 2380 Perchtoldsdorf, Austria
Email: [email protected]
Imprint: https://www.michaelschilde.com/legal

Overview of Processing Activities

The following overview summarizes the types of processed data, the purposes of their processing, and references the affected data subjects.

Types of Data Processed

Basic data, Employee data, Payment data, Contact data, Content data, Contract data, Usage data, Meta, communication, and procedural data, Social data, Image and/or video recordings, Audio recordings, Event data (Facebook), Log data, Performance and behavior data, Working hours data, Credit data, Salary data .

Special Categories of Data

Health data, Religious or philosophical beliefs, Trade union membership

Categories of Affected Data Subjects

Service recipients and contractors, Employees, Prospective customers, Communication partners, Users, Business and contract partners, Participants, Depicted persons, Third parties, Customers

Purposes of Processing

Provision of contractual services and fulfillment of contractual obligations, Communication, Security measures, Direct marketing, Reach measurement, Tracking, Office and organizational procedures, Remarketing, Conversion measurement, Audience building, Affiliate tracking, Organizational and administrative procedures, Feedback, Surveys and questionnaires, Marketing, Profiles with user-related information, Provision of our online offering and user-friendliness, Assessment of creditworthiness, Establishment and execution of employment relationships, Information technology infrastructure, Financial and payment management, Public relations, Sales promotion, Business processes and economic procedures

Automated Individual Decisions

Credit check.

Relevant legal basis

Relevant legal basis under the GDPR: Below is an overview of the legal basis under the GDPR, on which we process personal data. Please note that in addition to the GDPR, national data protection regulations may apply in your or our country of residence. If more specific legal bases are applicable in individual cases, we will inform you of them in this Privacy Policy.

Consent (Art. 6(1)(a) GDPR) - The data subject has given their consent to the processing of personal data concerning them for one or more specific purposes.
Contract performance and pre-contractual inquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6(1)(c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
Processing of special categories of personal data relating to healthcare, employment, and social security (Art. 9(2)(h) GDPR) - Processing is necessary for purposes of preventive or occupational medicine, for assessing the working capacity of an employee, for medical diagnosis, the provision of health or social care or treatment, or the management of health or social care systems and services under Union or Member State law or a contract with a health professional.

National data protection regulations in Austria: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Austria. This includes in particular the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act - DSG). The Data Protection Act contains in particular special regulations on the right to information, the right to rectification or deletion, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases. Note on the validity of the GDPR and the Swiss DSG: This data protection notice serves to provide information in accordance with the Swiss DSG as well as the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to the broader spatial application and comprehensibility. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "personal data requiring particular protection" used in the Swiss DSG, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss DSG within the scope of the validity of the Swiss DSG.

Security Measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take suitable technical and organizational measures to ensure a level of protection appropriate to the risk. The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, forwarding, securing availability and separation of data. Furthermore, we have set up procedures that ensure the exercise of the rights of those affected, the deletion of data and reactions to threats to data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings. Securing online connections through TLS/SSL encryption technology (HTTPS): To protect user data transmitted through our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the advanced and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and encrypted.

Transmission of personal data

As part of our processing of personal data, it may happen that this data is transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place as part of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements. If the data protection level in the third country has been recognized by means of an adequacy decision (Article 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the data protection level is otherwise secured, in particular through standard contractual clauses (Article 46 (2) (c) GDPR), express consent or in the case of contractual or legally required transmission (Article 49 (1) GDPR). Otherwise, we will inform you of the basis for third-country transfers from the individual providers from the third country, with the adequacy decisions taking priority. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission:https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=en. EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure within the framework of the adequacy decision of July 10, 2023. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce athttps://www.dataprivacyframework.gov/ As part of the data protection information, we inform you which service providers we use are certified under the Data Privacy Framework.

General information on data storage and deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consent is revoked or there are no further legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require the data to be stored or archived for a longer period. In particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons must be archived accordingly. Our data protection information contains additional information on the storage and deletion of data that applies specifically to certain processing processes. If there are several details on the storage period or deletion periods for a date, the longest period always applies. If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event that triggers the deadline is the time at which the termination or other termination of the legal relationship takes effect. Data that is no longer stored for the originally intended purpose but due to legal requirements or other reasons is only processed by us for the reasons that justify its storage. Further information on processing processes, procedures and services:

Storage and deletion of data: The following general periods apply to storage and archiving under Austrian law:

10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organizational documents (Federal Tax Code (BAO §132), Commercial Code (UGB §§190-212)). 6 years - Other business documents: Commercial or business letters received, copies of commercial or business letters sent and other documents, provided they are relevant for tax purposes. These include, for example, hourly wage slips, operating accounting sheets, calculation documents, price labels and payroll documents, provided they are not already accounting documents and cash register slips (Federal Tax Code (BAO §132), Commercial Code (UGB §§190-212)). 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights as well as to process related inquiries based on previous business experience and standard industry practices will be stored for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).

Rights of data subjects

Rights of the data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right of objection: You have the right to object at any time to the processing of personal data concerning you which is carried out on the basis of Art. 6 Paragraph 1 Letter e or f of GDPR, for reasons arising from your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to conduct direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct advertising. Right of withdrawal for consent: You have the right to withdraw consent given at any time. Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to information about this data as well as further information and a copy of the data in accordance with the statutory requirements. Right to rectification: In accordance with the statutory requirements, you have the right to request the completion of the data concerning you or the rectification of inaccurate data concerning you. Right to erasure and restriction of processing: In accordance with the statutory requirements, you have the right to request that data concerning you be erased immediately or, alternatively, to request that the processing of the data be restricted in accordance with the statutory requirements. Right to data portability: You have the right to receive data concerning you that you have made available to us in a structured, common and machine-readable format or to request that it be transmitted to another controller. Complaint to a supervisory authority: In accordance with the statutory requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you are habitually resident, the supervisory authority of your place of work or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR.

Business Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners"), within the framework of contractual and comparable legal relationships and related measures and with regard to communication with the contractual partners (or pre-contractually), e.g. to answer inquiries. We use this data to fulfil our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and company organisation. In addition, we process the data on the basis of our legitimate interests both in proper and economic business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on contractual partners’ data to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners are informed of other forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration. We inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by special markings (e.g. colors) or symbols (e.g. asterisks or similar), or in person. We delete the data after statutory warranty and similar obligations have expired, i.e. generally after four years, unless the data is stored in a customer account, e.g. for as long as it has to be kept for legal archiving reasons (e.g. usually ten years for tax purposes). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

Further information on processing procedures, methods and services:

Management consulting: We process the data of our customers, clients, interested parties and other clients or contractual partners (collectively referred to as "customers") in order to be able to provide them with our contractual or pre-contractual services, in particular consulting services. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and business relationship. If it is necessary for our contract performance or legally required, or if the customer has given their consent, we will disclose or transmit customer data to third parties or agents, such as authorities, courts or in the area of IT, office or similar services, in compliance with professional regulations; legal basis: contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).

Business processes and procedures

Personal data of service recipients and clients - including customers, clients or, in special cases, clients, patients or business partners as well as other third parties - are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management. The data collected is used to fulfill contractual obligations and to make operational processes efficient. This includes the processing of business transactions, the management of customer relationships, the optimization of sales strategies and the guarantee of internal accounting and financial processes. In addition, the data supports the protection of the rights of the person responsible and promotes administrative tasks and the organization of the company. Personal data can be passed on to third parties if this is necessary to fulfill the aforementioned purposes or legal obligations. After statutory retention periods have expired or if the purpose of the processing no longer applies, the data is deleted. This also includes data that must be stored for a longer period due to tax and legal proof obligations.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); protocol data (e.g. log files relating to logins or the retrieval of data or access times). Creditworthiness data (e.g. credit score received, estimated probability of default, risk classification based on this, historical payment behavior). Data subjects: Service recipients and clients; interested parties; communication partners; business and contractual partners; third parties; users (e.g. website visitors, users of online services); employees (e.g. employees, applicants, temporary workers and other employees). Customers. Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and business management procedures; communication; marketing; sales promotion; public relations; assessment of creditworthiness and credit rating; financial and payment management. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.).). Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR). Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR).

Further information on processing procedures, methods and services:

Customer management and customer relationship management (CRM): procedures that are required within the framework of customer management and customer relationship management (CRM) (e.g. customer acquisition in compliance with data protection requirements, measures to promote customer retention and loyalty, effective customer communication, complaint management and customer service with consideration of data protection, data management and analysis to support the customer relationship, administration of CRM systems, secure account management, customer segmentation and target group formation); Legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Contact management and contact maintenance: procedures required to organize, maintain and secure contact information (e.g. setting up and maintaining a central contact database, regularly updating contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, carrying out backups and restores of contact data, training employees in the effective use of contact management software, regularly checking communication history and adapting contact strategies); Legal bases: contract fulfillment and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR). General payment transactions: procedures required to carry out payment transactions, monitor bank accounts and control payment flows (e.g. creating and checking transfers, processing direct debit transactions, checking account statements, monitoring incoming and outgoing payments, direct debit management, account reconciliation, cash management); Legal basis: contract performance and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Accounting, accounts payable accounting, accounts receivable accounting: procedures that are necessary for the recording, processing and control of business transactions in the area of accounts payable and accounts receivable accounting (e.g. creation and checking of incoming and outgoing invoices, monitoring and management of open items, implementation of payment transactions, processing dunning, account reconciliation in the context of receivables and payables, accounts payable accounting and accounts receivable accounting); Legal basis: contract performance and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Financial accounting and taxes: procedures required for recording, managing and controlling financially relevant business transactions as well as for calculating, reporting and paying taxes (e.g. account assignment and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, processing of dunning procedures, account reconciliation, tax advice, preparation and filing of tax returns, processing of tax matters); Legal basis: contract performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR). Marketing, advertising and sales promotion: Procedures that are necessary within the framework of marketing, advertising and sales promotion (e.g. market analysis and target group determination, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programs, sales promotion measures, performance measurement and optimization of marketing activities, budget management and cost control); Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Economic analyses and market research: In order to fulfil business purposes and to identify market trends and the wishes of contractual partners and users, the available data on business transactions, contracts, inquiries, etc. are analyzed. The group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller’s online offering. The analyses are carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, profiles of registered users are taken into account, along with their information on the services they have used. The analyses are used exclusively by the person responsible and are not disclosed externally.

Payment methods

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the persons concerned efficient and secure payment options and, in addition to banks and credit institutions, we use other service providers for this purpose (collectively "payment service providers"). The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, amount and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information confirming or rejecting the payment. The payment service providers may transmit the data to credit agencies. This transmission is for the purpose of checking identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers. The terms and conditions and data protection notices of the respective payment service providers apply to payment transactions and can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert revocation, information and other rights of those affected.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Affected persons: Service recipients and clients; business and contractual partners. Interested parties. Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Business processes and business management procedures. Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Further information on processing procedures, methods and services:

Stripe: payment services (technical connection of online payment methods); service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR); website:https://stripe.com; Privacy Policy: https://stripe.com/de/privacy. Basis for third country transfers: Data Privacy Framework (DPF).

Credit check

If we make advance payments or take similar economic risks (e.g. when ordering on account), we reserve the right, in order to protect our legitimate interests, to obtain an identity and credit report from specialised service providers (credit reporting agencies) for the purpose of assessing the credit risk on the basis of mathematical and statistical procedures. We process the information received from the credit reporting agencies on the statistical probability of a payment default as part of an appropriate discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment if the result of the credit check is negative. The decision as to whether we make advance payments is made solely on the basis of an automated decision in the individual case, which our software makes on the basis of the information provided by the credit reporting agency. If we obtain express consent from contractual partners, the legal basis for the credit report and the transmission of the customer's data to the credit agencies is the consent. If no consent is obtained, the credit report is based on our legitimate interests in the reliability of our payment claims.

Further information on processing procedures, methods and services:

KSV1870 - Credit Protection Association of 1870: Credit agency; Service provider: KSV1870 Holding AG, Wagenseilgasse 7, A-1120 Vienna, Austria; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website:https://www.ksv.at/. Privacy Policy: https://www.ksv.at/datenschutzerklaerung.

Provision of the online offering and web hosting

We process user data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, people involved). Protocol data (e.g. log files relating to logins or the retrieval of data or access times). Affected persons: Users (e.g. website visitors, users of online services). Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures. Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

Provision of online offerings on rented storage space: To provide our online offerings, we use storage space, computing capacity and software that we rent from a corresponding server provider (also known as a "web host") or obtain from other sources; legal basis: legitimate interests (Article 6, Paragraph 1, Clause 1, Letter f) of GDPR). Collection of access data and log files: Access to our online offerings is logged in the form of so-called "server log files". The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, a message about successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and secondly to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified. Funnelbox: Web hosting and email services; Service provider: Funnelbox, Jesko Becker, Klüter Heide 2, 32758 Detmold, Germany; Website:https://funnelbox.io/. Privacy Policy: https://funnelbox.io/datenschutz.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read it from them. For example, to store the log-in status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions of an online offering used. Cookies can also be used for a variety of purposes, such as to ensure the functionality, security and convenience of online offerings or to create analyses of visitor flows. Notes on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users, unless it is not required by law. Permission is not necessary in particular if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service (i.e. our online offering) that they have expressly requested. The revocable consent will be clearly communicated to them and contains information about the respective cookie usage. Notes on data protection legal bases: The data protection basis on which we process users' personal data with the help of cookies depends on whether we ask them for consent. If users accept, the legal basis for the use of their data is their declared consent. Otherwise, the data used with the help of cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and the improvement of its usability) or, if this occurs as part of the fulfillment of our contractual obligations, if the use of cookies is necessary to meet our contractual obligations. We explain the purposes for which we use cookies in the course of this data protection declaration or as part of our consent and processing processes. Storage period: With regard to the storage period, a distinction is made between the following types of cookies:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their device (e.g. browser or mobile application). Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to processing in accordance with the legal requirements, including by means of the privacy settings of their browser.

Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Data subjects: Users (e.g. website visitors, users of online services). Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).

Further information on processing procedures, methods and services:

Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers named in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers named in the consent management procedure. Users also have the option of managing and revoking their consent. The consent declarations are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. The data is stored on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information is available about the providers of consent management services, the following general information applies: The consent is stored for a period of up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the end device used; Legal basis: consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).

Registration, login and user account

Users can create a user account. During registration, users are provided with the required mandatory information and this information is processed for the purposes of providing the user account on the basis of contractual obligation fulfillment. The data processed includes in particular login information (user name, password and email address). When using our registration and login functions and using the user account, we save the IP address and the time of each user action. The data is stored on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so. Users can be informed by email about processes that are relevant to their user account, such as technical changes.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Log data (e.g. log files relating to logins or the retrieval of data or access times). Data subjects: Users (e.g. website visitors, users of online services). Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Security measures; Organisational and administrative procedures. Provision of our online offering and user-friendliness. Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Deletion after termination. Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

User profiles are not public: User profiles are not publicly visible and not accessible. Deletion of data after termination: If users have terminated their user account, their data relating to the user account will be deleted, subject to legal permission, obligation or consent of the users; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR). No obligation to retain data: It is the responsibility of users to back up their data before the end of the contract if the contract is terminated. We are entitled to irretrievably delete all user data stored during the term of the contract; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) and within the framework of existing user and business relationships, the information provided by the person making the inquiry will be processed to the extent that this is necessary to answer the contact inquiries and any requested measures.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Persons affected: Communication partners; service recipients and clients; interested parties; business and contractual partners. Participants. Purposes of processing: Communication; Organizational and administrative procedures; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness; Provision of contractual services and fulfillment of contractual obligations; Conversion measurement (measurement of the effectiveness of marketing measures); Marketing. Business processes and business management procedures. Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR).

Further information on processing procedures, methods and services:

Memberspot: Online course platform for the sale and provision of digital content, management of user accounts and access rights, implementation of payment transactions; Service provider: Memberspot GmbH, Rilkestr. 26, 71642 Ludwigsburg, Germany; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website:https://www.memberspot.de; Privacy Policy: https://www.memberspot.de/datenschutz. Data processing agreement:https://help.memberspot.de/de/articles/5540320-av-vertrag-auftragsdatenverarbeitungsvertrag.

Communication via messenger

We use messengers for communication purposes and therefore ask you to note the following information on the functionality of the messengers, encryption, the use of communication metadata and your options for objecting. You can also contact us via alternative methods, e.g. by telephone or email. Please use the contact options provided to you or the contact options provided on our website. In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption activated to ensure that the message content is encrypted. However, we would also like to point out to our communication partners that although the providers of the messenger cannot see the content, they can find out that and when communication partners communicate with us, as well as technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is also processed. Notes on legal bases:

If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us of their own initiative, for example, we use messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and fulfilling the needs of our communication partners in communicating via messenger. We would also like to point out that we will not transmit the contact details provided to us to messenger for the first time without your consent. Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (i.e., for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and there are no statutory retention periods that prevent deletion. Reservation of reference to other communication channels: In order to ensure your security, we ask for your understanding that for certain reasons we may not be able to answer inquiries via messenger. This applies to situations in which, for example, contract details must be treated with particular confidentiality or a response via messenger does not meet the formal requirements. In these cases, we recommend that you use more suitable communication channels.

Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details of authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Data subjects: Communication partners. Purposes of processing: Communication. Direct marketing (e.g. by email or post). Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Further information on processing procedures, methods and services:

WhatsApp: text messages, voice and video calls, sending pictures, videos and documents, group chat function, end-to-end encryption for increased security; Service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website:https://www.whatsapp.com/; Privacy Policy: https://www.whatsapp.com/legal. Basis for third country transfers: Data Privacy Framework (DPF).

Video conferences, online meetings, webinars and screen sharing

We use platforms and applications from other providers (hereinafter referred to as "conference platforms") for the purposes of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "conference"). When selecting conference platforms and their services, we observe the legal requirements. Data processed by conference platforms: When participating in a conference, the conference platforms process the personal data of participants listed below. The extent of processing depends on which data is required for a specific conference (e.g. providing access data or real names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants' data can also be processed by the conference platforms for security purposes or to optimize the service. The data processed includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the Internet access, information on the participants' end devices, their operating system, the browser and its technical and language settings, information on the content of the communication processes, i.e. entries in chats as well as audio and video data, as well as the use of other available functions (e.g. surveys). The content of the communications is encrypted to the extent technically provided by the conference providers. If the participants are registered as users on the conference platforms, then further data can be processed in accordance with the agreement with the respective conference provider. Logging and recordings: If text entries, participation results (e.g. from surveys) and video or audio recordings are logged, the participants will be informed of this transparently in advance and they will be asked for their consent if necessary. Participants’ data protection measures: Please note the details of how your data is processed by the conference platforms in their data protection notices and, as part of the conference platform settings, select the security and data protection settings that are best for you. Please also ensure that data and personal details are protected in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and, where technically possible, using the function to obscure the background). Links to the conference rooms and access data must not be passed on to unauthorized third parties. Notes on legal bases: If, in addition to the conference platforms, we also process users’ data and ask users for their consent to use the conference platforms or certain functions (e.g. consent to a recording of conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in participant lists, in the case of processing discussion results, etc.). Furthermore, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or pictorial messages and contributions as well as information relating to them, such as details of authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Image and/or video recordings (e.g. photographs or video recordings of a person); Sound recordings. Protocol data (e.g. log files relating to logins or the retrieval of data or access times). Data subjects: Communication partners; Users (e.g. website visitors, users of online services). Persons depicted. Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Communication. Office and organizational procedures. Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

Zoom: conference and communication software; service provider: Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600, San Jose, CA 95113, USA; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); website:https://zoom.us; Privacy Policy: https://explore.zoom.us/docs/de-de/privacy-and-legal.html; Data processing agreement:https://zoom.us/docs/de-de/privacy-and-legal.html(referred to as Global DPA). Basis for third country transfers: Data Privacy Framework (DPF).

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information). In this context, personal data may be processed and stored on the providers' servers if this is part of communication processes with us or is otherwise processed by us as set out in this data protection declaration. This data may include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their contents. The providers of the cloud services also process usage data and metadata, which they use for security purposes and to optimize the service. If we use cloud services to provide forms, documents, and content to other users or publicly accessible websites, the providers may store cookies on users’ devices for web analysis purposes or to remember users’ settings (e.g. in the case of media control).

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Affected persons: Interested parties; communication partners; business and contractual partners. Users (e.g. website visitors, users of online services). Purposes of processing: Office and organizational procedures. Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).) Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Legal basis: Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Further information on processing procedures, methods and services:

Google Workspace: Cloud-based application software (e.g. text and spreadsheet processing, appointment and contact management), cloud storage and cloud infrastructure services; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website:https://workspace.google.com/; Privacy Policy: https://policies.google.com/privacy; Data processing agreement:https://cloud.google.com/terms/data-processing-addendum; Basis for third country transfers: Data Privacy Framework (DPF). Further information:https://cloud.google.com/privacy.

Newsletters and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or on the basis of a legal basis. If the contents of the newsletter are mentioned when registering for the newsletter, these contents are decisive for the consent of the user. To register for our newsletter, it is usually sufficient to provide your email address. However, in order to be able to offer you a personalized service, we may ask you to provide your name so that you can be addressed personally in the newsletter or for further information if this is necessary for the purpose of the newsletter. Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a potential defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list (so-called "block list") for this purpose alone. The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system. Contents:

Information about us, our services, promotions and offers.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Data subjects: Communication partners. Purposes of processing: Direct marketing (e.g. by email or post). Retention and deletion: 3 years - Contractual claims (AT) (Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and usual industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).). 10 years - Contractual claims (CH) (Data required to consider potential compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and usual industry practices, are stored for the period of the statutory limitation period of ten years, unless a shorter period of 5 years is applicable, which is relevant in certain cases (Art. 127, 130 OR)). Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR). Legitimate interests (Article 6, Paragraph 1, Clause 1, Letter f) GDPR). Opt-out option: You can cancel your subscription to our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.

Further information on processing procedures, methods and services:

Measuring opening and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or its server when the newsletter is opened, if we use a shipping service provider. As part of this retrieval, technical information, such as details about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until it is deleted. The evaluations are used to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of the opening and click rates as well as the storage of the measurement results in the user profiles and their further processing are based on the user's consent. A separate revocation of the success measurement is unfortunately not possible; in this case the entire newsletter subscription must be canceled or revoked. In this case, the stored profile information will be deleted; legal basis: consent (Art. 6 Para. 1 S. 1 lit. a) GDPR). Mailgun: email sending and automation services; service provider: Mailgun Technologies, Inc., 535 Mission St., San Francisco, CA 94105, USA; legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); website:https://www.mailgun.com; Privacy Policy: https://www.mailgun.com/legal/privacy-policy/; Data processing agreement:https://www.mailgun.com/de/rechtliches/av-vertrag/. Basis for third country transfers: standard contractual clauses (https://www.mailgun.com/de/rechtliches/av-vertrag/).

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of promotional communication, which can be carried out via various channels, such as email, telephone, post or fax, in accordance with legal requirements. Recipients have the right to revoke consent given or to object to promotional communication at any time. After revocation or objection, we store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently respecting the user’s revocation or objection, we also store the data required to avoid further contact (e.g. email address, telephone number, name, depending on the communication channel).

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or visual messages and contributions as well as information concerning them, such as details of authorship or time of creation). Data subjects: Communication partners. Purposes of processing: Direct marketing (e.g. by email or post); Marketing. Sales promotion. Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Legal basis: Consent (Art. 6 Para. 1 Sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f) GDPR).

Surveys and surveys

We conduct surveys and questionnaires to collect information for the respective communicated survey or questionnaire purpose. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing the IP address in order to display the survey in the user's browser or to enable the survey to be resumed using a cookie).

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Data subjects: Participants. Purposes of processing: Feedback (e.g. collecting feedback via online form). Surveys and questionnaires (e.g. surveys with input options, multiple-choice questions). Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Web analysis, monitoring and optimization

Web analysis (also known as "reach measurement") is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently, or encourage reuse. It is also possible for us to understand which areas require optimization. In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offering or its components. Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a device and then read out. The information collected includes in particular websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information on usage times. If users have given their consent to us or the providers of the services we use collecting their location data, the processing of location data is also possible. In addition, the IP addresses of the users are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of web analysis, A/B testing and optimization, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, only the information stored in their profiles for the purpose of the respective processes. Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is their consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Affected persons: Users (e.g. website visitors, users of online services). Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offer and user-friendliness. Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years). Security measures: IP masking (pseudonymization of the IP address). Legal basis: Consent (Article 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR).

Further information on processing procedures, methods and services:

Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users have accessed within one or more usage processes, which search terms they have used, accessed them again or interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible and is not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website:https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy:https://policies.google.com/privacy; Data processing agreement:https://business.safety.google/adsprocessorterms/; Basis for third country transfers: Data Privacy Framework (DPF); Opt-out option: Opt-out plug-in:https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:https://myadcenter.google.com/personalizationoff. Further information:https://business.safety.google/adsservices/(Types of processing and data processed). Google Tag Manager: We use Google Tag Manager, a software from Google that enables us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activities. This technology helps us to improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not carry out independent analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when using Google Tag Manager, the user's IP address is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies can also be set. However, this data processing only takes place if services are integrated via Tag Manager. For more detailed information on these services and their data processing, please refer to the further sections of this data protection declaration; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website:https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data processing agreement:https://business.safety.google/adsprocessorterms. Basis for third country transfers: Data Privacy Framework (DPF).

Online marketing

We process personal data for the purpose of online marketing, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie") or similar procedures are used by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed. In addition, the IP addresses of the users are stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. As a general rule, no clear user data (such as email addresses or names) is stored as part of the online marketing process, but rather pseudonyms. This means that neither we nor the providers of the online marketing process know the actual identity of the user, only the information stored in their profiles. The statements in the profiles are usually stored in cookies or using similar processes. These cookies can generally also be read later on other websites that use the same online marketing process and analyzed for the purpose of displaying content, supplemented with further data and stored on the server of the online marketing process provider. In exceptional cases, it is possible to assign clear data to the profiles, primarily if the users are, for example, members of a social network whose online marketing process we use and the network links the user profiles with the aforementioned information. Please note that users can make additional agreements with the providers, for example by giving their consent during registration. We generally only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures. Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years. Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration. Notes on revocation and objection: We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you have the option of deactivating cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following opt-out options, which are offered in summary for each region: a) Europe:https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional:https://optout.aboutads.info.

Types of data processed: Content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Event data (Facebook) ("Event data" is information that is sent to the provider Meta, for example via meta pixels (be it via apps or other channels), and relates to people or their actions. This data includes details of website visits, interactions with content and functions, app installations, and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.). Affected persons: Users (e.g. website visitors, users of online services). Purposes of processing: reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavior-related profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group formation; marketing; profiles with user-related information (creation of user profiles); provision of our online offer and user-friendliness. Remarketing. Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years). Security measures: IP masking (pseudonymization of the IP address). Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing procedures, methods and services:

Meta pixel and target group formation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), the company Meta is able to determine the visitors to our online offer as a target group for the display of advertisements (so-called "meta ads"). Accordingly, we use the meta pixel to only show the meta ads placed by us to those users on Meta platforms and within the services of partners cooperating with Meta (so-called "audience network").Meta pixel and target group formation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), the company Meta is able to determine the visitors to our online offer as a target group for the display of advertisements (so-called "meta ads"). Accordingly, we use the meta pixel to only show the meta ads placed by us to those users on Meta platforms and within the services of partners cooperating with Meta (so-called "audience network").https://www.facebook.com/audiencenetwork/) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of the meta pixel, we also want to ensure that our meta ads correspond to the potential interests of users and do not appear annoying. With the help of the meta pixel, we can also track the effectiveness of the meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website:https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Data processing agreement:https://www.facebook.com/legal/terms/dataprocessing; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Event User data, i.e. behavioral and interest information, are processed for the purposes of targeted advertising and target group formation on the basis of the agreement on joint responsibility ("Addendum for Responsible Parties",https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.). Facebook advertisements: placement of advertisements within the Facebook platform and evaluation of the ad results; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); website:https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Basis for third country transfers: Data Privacy Framework (DPF); Opt-out option: We refer to the data protection and advertising settings in the user profile on the Facebook platforms as well as to Facebook's consent procedures and contact options for exercising information and other data subject rights, as described in Facebook's privacy policy; Further information: Event data of users, i.e. behavioral and interest information, are used for the purposes of targeted advertising and target group formation on the basis of the agreement on joint responsibility ("Addendum for Responsible Persons",https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.). Google Ads and conversion measurement: online marketing procedures for the purpose of placing content and advertisements within the service provider’s advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the advertisements. In addition, we measure the conversion of the advertisements, i.e. whether users have taken them as an opportunity to interact with the advertisements and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR), Legitimate Interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website:https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed:https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third country transfers of data:https://business.safety.google/adscontrollerterms. LinkedIn Insight Tag: Code that is loaded when a user visits our website and tracks the user's behavior and conversions and saves them in a profile (possible purposes: measuring campaign performance, optimizing ad delivery, building user-defined and similar target groups); Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website:https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy:https://www.linkedin.com/legal/cookie_policy; Data processing agreement:https://www.linkedin.com/legal/l/dpa; Basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Facebook Conversions API: We use the "Conversions API" from Facebook. The Conversions API is an interface that sends event data from our servers directly to Facebook. The functionality and processing of data within the Conversions API corresponds to the functionality and processing within the scope of the use of the Facebook pixel, which is why we refer to the data protection information on the Facebook pixel and target group formation; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR). LinkedIn advertisements: Placement of advertisements within the LinkedIn platform and evaluation of the ad results; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website:https://business.linkedin.com/de-de/marketing-solutions/ads; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF); Opt-out option:https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further information:https://legal.linkedin.com/dpa.

Affiliate programs and affiliate links

In our online offering, we integrate so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission"). In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that the users have followed an affiliate link used within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves solely the purpose of commission accounting and is canceled as soon as it is no longer required for this purpose. For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values that are part of the link or are otherwise, e.g. B. in a cookie. The values can include in particular the starting website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user. Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Affected persons: Interested parties. Users (e.g. website visitors, users of online services). Purposes of processing: Affiliate tracking. Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Legal basis: Consent (Art. 6 Para. 1 Sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f) GDPR).

Customer reviews and rating process

We participate in review and rating processes to evaluate, optimize and promote our services. If users rate us via the participating rating platforms or processes or otherwise provide feedback, the general terms and conditions or terms of use and the data protection notices of the providers also apply. As a rule, the rating also requires registration with the respective providers. In order to ensure that the people making the rating have actually used our services, we transmit the necessary data regarding the customer and the service used to the respective rating platform (including name, email address and order number or article number) with the consent of the customer. This data is used solely to verify the authenticity of the user.

Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Data subjects: Service recipients and clients. Users (e.g. website visitors, users of online services). Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing. Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

Trustpilot: rating platform; service provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); website:https://de.trustpilot.com. Privacy Policy: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms.

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because it could, for example, make it more difficult to enforce user rights. Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on the user's usage behavior and resulting interests. The latter may in turn be used to place advertisements within and outside the networks that presumably correspond to the user's interests. Cookies are therefore usually stored on users' computers in which the user's usage behavior and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (especially if they are members of the respective platforms and are logged in there). For a detailed description of the respective processing methods and the options for opting out, please refer to the data protection declarations and information provided by the operators of the respective networks. In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Affected persons: Users (e.g. website visitors, users of online services). Purposes of processing: Communication; Feedback (e.g. collecting feedback via online form). Public relations. Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

Facebook pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content that users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook data policy:https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy:https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights", to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have entered into a special agreement with Facebook ("Page Insights Information",https://www.facebook.com/legal/terms/page_controller_addendum), which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to comply with the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website:https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF). LinkedIn: Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of visitor data created for the purposes of creating the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, or the actions they take, as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data) and information from the user's profile, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy:https://www.linkedin.com/legal/privacy-policyWe have entered into a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum (the 'Addendum')",https://legal.linkedin.com/pages-joint-controller-addendum), which in particular regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection of data by and transmission to Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of Ireland Unlimited Company, in particular the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website:https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. YouTube: social network and video platform; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); data protection declaration:https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff. Xing: Social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website:https://www.xing.com/. Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter referred to uniformly as "content"). The integration always requires that the third-party providers of this content process the IP address of the users, since without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, the time of the visit and other information about the use of our online service, but can also be linked to such information from other sources. Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is permission. Otherwise, the user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, people involved); contact data (e.g. postal and e-mail addresses or telephone numbers). Content data (e.g. textual or visual messages and contributions as well as information concerning them, such as information on authorship or time of creation). Data subjects: Users (e.g. website visitors, users of online services). Purposes of processing: Provision of our online offering and user-friendliness. Profiles with user-related information (creation of user profiles). Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years). Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

Google Fonts (obtained from Google server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and consideration of possible licensing restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for making the fonts available depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA - When visiting our online offer, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating system versions of website visitors, and the referring URL (i.e., the web page where the Google font should be displayed). IP addresses are not logged or stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. The Google Fonts Web API requires the user agent to customize the font that is generated for the respective browser type. The user agent is logged primarily for debugging purposes and is used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referring URL is logged so that the data can be used for production maintenance and to generate an aggregated report on the top integrations based on the number of font requests. According to Google, it does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website:https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). Further information:https://developers.google.com/fonts/faq/privacy?hl=de. Vimeo video player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website:https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Data processing agreement:https://vimeo.com/enterpriseterms/dpa. Basis for third country transfers: standard contractual clauses (https://vimeo.com/enterpriseterms/dpa).

Management, Organization and Tools

We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we comply with legal requirements. In this context, personal data may be processed and stored on the servers of the third-party providers. This may affect various data that we process in accordance with this data protection declaration. This data may include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their contents. If users are referred to the third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, to optimize the service or for marketing purposes. We therefore ask you to observe the data protection information of the respective third-party providers.

Types of data processed: Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Affected persons: Communication partners. Users (e.g. website visitors, users of online services). Purposes of processing: Provision of contractual services and fulfilment of contractual obligations. Office and organisational procedures. Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

Processing of data in the context of employment relationships

In the context of employment relationships, personal data is processed with the aim of effectively establishing, implementing and terminating such relationships. This data processing supports various operational and administrative functions that are necessary for the management of employee relations. The data processing covers various aspects that range from contract initiation to contract termination. This includes the organization and administration of daily working hours, the administration of access rights and authorizations, and the handling of personnel development measures and employee interviews. The processing also serves to account for and manage wage and salary payments, which are critical aspects of contract implementation. In addition, the data processing takes into account the legitimate interests of the responsible employer, such as ensuring safety in the workplace or collecting performance data to evaluate and optimize operational processes. Furthermore, the data processing includes the disclosure of employee data as part of external communication and publication processes where this is necessary for operational or legal purposes. The processing of this data always takes place in compliance with the applicable legal framework, with the aim always being to create and maintain a fair and efficient working environment. This also includes taking into account the data protection of the employees concerned, the anonymization or deletion of data after the purpose of processing has been fulfilled or in accordance with statutory retention periods.

Types of data processed: Employee data (information about employees and other persons in an employment relationship); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or visual messages and contributions as well as information about them, such as details of authorship or time of creation); Social data (data that is subject to social secrecy and is processed, for example, by social insurance providers, social welfare providers or welfare authorities); Log data (e.g. log files relating to logins or the retrieval of data or access times); Performance and behavior data (e.g. performance and behavioral aspects such as performance evaluations, feedback from superiors, training participation, compliance with company guidelines, self-assessments and behavioral assessments); Working time data (e.g. start of working time, end of working time, actual working time, target working time, break times, overtime, vacation days, special vacation days, sick days, absences, home office days, business trips); salary data (e.g. basic salary, bonus payments, premiums, tax class information, surcharges for night work/overtime, tax deductions, social security contributions, net payout amount); image and/or video recordings (e.g. photographs or video recordings of a person); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, people involved). Special categories of personal data: health data; religious or ideological beliefs. union membership. Data subjects: employees (e.g. employees, applicants, temporary workers and other staff). Purposes of processing: Establishment and implementation of employment relationships (processing of employee data in the context of establishing and implementing employment relationships); business processes and commercial procedures; provision of contractual services and fulfilment of contractual obligations; public relations; security measures. Office and organisational procedures. Legal basis: Contract fulfilment and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR); Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR); Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR); Processing of special categories of personal data relating to healthcare, profession and social security (Article 9 (2) lit. h) GDPR). Consent (Article 6 (1) sentence 1 lit. a) GDPR).

Further information on processing procedures, methods and services:

Time recording: Procedures for recording employees' working hours include both manual and automated methods, such as the use of time clocks, time recording software or mobile apps. Activities such as entering arrival and departure times, break times, overtime and absences are carried out. Checking and validating the recorded working hours includes comparing them with deployment or shift schedules, checking absences and having overtime approved by supervisors. Reports and analyses are created on the basis of the recorded working hours in order to provide time sheets, overtime reports and absence statistics for management and HR; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR). Authorization management: Procedures required to define, manage and control access rights and user roles within a system or organization (e.g. creation of authorization profiles, role and access-based control, review and approval of access requests, regular review of access rights, tracking and auditing of user activities, creation of security policies and procedures); Legal bases: Contractual performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR). Special categories of personal data: Special categories of personal data are processed in the context of the employment relationship or to fulfill legal obligations. The special categories of personal data processed include data concerning the health, trade union membership or religious affiliation of employees. This data may, for example, be passed on to health insurance companies or processed to assess employees' ability to work or for company health management or to provide information to the tax office; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Sources of the data processed: Personal data received as part of the employee's application and/or employment relationship is processed. In addition, personal data is collected from other sources if required by law. These can be tax authorities for tax-relevant information, the respective health insurance company for information on incapacity to work, third parties such as employment agencies or publicly accessible sources such as professional social networks as part of application processes; Legal basis: Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR). Purposes of data processing: Employees' personal data is processed primarily to establish, implement and terminate the employment relationship. In addition, the processing of this data is necessary to fulfil legal obligations in the area of tax and social security law. In addition to these primary purposes, employees' data is also used to fulfil regulatory and supervisory requirements, to optimise electronic data processing processes and to compile internal or cross-company data, possibly including statistical data. Furthermore, employees' data may be processed to assert legal claims and to defend in legal disputes; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR), Legal obligation (Art. 6 Para. 1 Clause 1 lit. c) GDPR), Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR). Transfer of employee data to third countries: Employee data is only transferred to third countries, i.e. countries outside the European Union (EU) and the European Economic Area (EEA), if this is necessary for the performance of the employment relationship, is required by law or if employees have given their consent. Employees will be informed of the details separately, if required by law; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR). Transfer of employee data: Employees' data is only processed internally by those departments that need it to fulfill operational, contractual and legal obligations.

General personnel documents - General personnel documents (such as employment contracts, employment references, additional agreements) are kept for up to three years after the employment relationship has ended (Section 195 of the German Civil Code). Tax-relevant documents - Tax-relevant documents in the personnel file are kept for six years (Section 147 of the German Fiscal Code, Section 257 of the German Commercial Code). Information on wages and working hours - Information on wages and working hours for (accident) insured persons with proof of wages is kept for five years (Section 165 I 1, IV 2 of the German Social Code VII). Payroll lists including lists for special payments - Payroll lists including lists for special payments, provided there is a booking receipt, are kept for ten years (Section 147 of the German Fiscal Code, Section 257 of the German Commercial Code). Payroll lists for interim, final and special payments - Payroll lists for interim, final and special payments are kept for six years (Section 147 of the German Fiscal Code, Section 257 of the German Commercial Code). Documents for employee insurance - Documents for employee insurance, provided that accounting documents are available, are kept for ten years (§ 147 AO, § 257 HGB). Contribution statements to social insurance providers - Contribution statements to social insurance providers are kept for ten years (§ 165 SGB VII). Payroll accounts - Payroll accounts are kept for six years (§ 41 I 9 EStG). Applicant data - Are kept for a maximum of six months from receipt of the rejection. Working time records (for more than 8 hours on working days) - Are kept for two years (§ 16 II Working Hours Act (ArbZG)). Application documents (after online job advertisement) - Are kept for three to a maximum of six months after receipt of the rejection (§ 26 Federal Data Protection Act (BDSG) new version, § 15 IV General Equal Treatment Act (AGG)). Certificates of incapacity for work (AU) - Are kept for up to five years (§ 6 I Expense Compensation Act (AAG)). Documents relating to company pension schemes - are retained for 30 years (Section 18a of the Act to Improve Company Pension Schemes (BetrAVG)). Employees' illness data - are retained for twelve months after the onset of the illness if the absences in a year do not exceed six weeks. Documents relating to maternity protection - are retained for two years (Section 27 Paragraph 5 of the MuSchG).

Deletion of employee data: Employee data is deleted under Austrian law if it is no longer required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations are observed:

Data relating to wage tax and contribution obligations in accordance with Section 132 Paragraph 1 BAO - 7 years. Start of the period - From the end of the calendar year relevant to the data. Limitation period for the obligation to pay social security contributions in accordance with Section 68 ASVG (limitation period for determination) - 3 or 5 years. Start of the period - Basically on the day the contributions are due, if no notification is made, from the day of notification. Retention periods in social insurance - 7 years according to the UGB. Entitlement to vacation in accordance with Section 4 Paragraph 5 UrlG - 2 years from the end of the vacation year in which the vacation accrued. Start of the period - 2 years after the end of the vacation year in which the vacation accrued. Entitlement to vacation compensation in accordance with Section 1486 Z 5 ABGB - 3 years. Start of the period - From the time the final settlement claims are due, i.e. the last working day. Records and reports on accidents at work in accordance with Section 16 ASchG - at least 5 years. Start of the period - from the day of the accident at work. Records of the provision of workers in accordance with Section 13 Paragraph 3 AÜG - 5 years. Start of the period - the day on which the last remuneration claim of the provided worker is due. List of young people in accordance with Section 26 Paragraph 2 KJBG - 2 years. Start of the period - when the list is created anew, two years after the last entry. Claims for compensation due to discriminatory termination of the employment relationship in accordance with Sections 15 Paragraph 1a and 29 Paragraph 1a GlBG and Section 7k Paragraph 1 in conjunction with Paragraph 2 Item 3 BEinstG - 6 months. Start of the period - from the time of receipt of the termination. Claims for compensation by the employer or employee from premature termination of the employment relationship in accordance with Section 34 AngG or Section 1162d ABGB - 6 months. Start of the period - from the time the claims become due, usually from the day the notice of termination is received. Right to the issue of a service reference in accordance with Section 1478 ABGB - 30 years. Start of the period - upon termination of the employment relationship. Claims for compensation due to discriminatory rejection of an application in accordance with Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG and Section 7k Paragraph 1 in conjunction with Paragraph 2 Item 1 BEinstG - 6 months. Start of the period - from the day on which the rejection was received or 7 months from receipt of the application. Claims for reimbursement of any interview costs in accordance with Section 1486 Item 5 ABGB - 3 years. Start of the period - the day on which the costs were incurred. Liability for severance pay claims and company pensions after a business transfer in accordance with Section 6 Paragraph 2 AVRAG - 5 years. Start of the period - time of the business transfer. Claims for compensation due to discriminatory rejection of a promotion in accordance with Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG and Section 7k Paragraph 1 in conjunction with Paragraph 2 Item 1 BEinstG - 6 months. Start of the period - from the day on which the rejection of the promotion was received. Claims for compensation due to discriminatory disadvantage in terms of pay, voluntary social benefits, training and further education measures or other working conditions in accordance with Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG and Section 7k Paragraph 1 in conjunction with Paragraph 2 Item 5 BEinstG - 3 years. Start of the period - the point in time at which the right could first have been exercised and the objective possibility of suing existed. Claims for compensation due to discriminatory harassment in accordance with Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG and Section 7k Paragraph 1 in conjunction with Paragraph 2 Item 4 BEinstG - 1 year. Start of the deadline - from the time of knowledge about the discrimination. Claims for compensation due to discriminatory rejection of an application in accordance with Sections 15 Paragraph 1 and 29 Paragraph 1 GlbG and Section 7k Paragraph 1 in conjunction with Paragraph 2 Item 1 BEinstG - 6 months. Start of the deadline - from the day on which the rejection was received or 7 months from receipt of the application. Claims for compensation due to sexual harassment in accordance with Section 15 Paragraph 1 GlbG - 3 years. Start of the deadline - from the time of knowledge about the discrimination. Claims for reimbursement of any interview costs in accordance with Section 1486 Item 5 ABGB - 3 years. Start of the deadline - the day on which the costs were incurred. Claims by the employee for remuneration or reimbursement of expenses and by the employer for advances granted on this in accordance with Section 1486 Item 5 ABGB - 3 years. Start of the deadline - from the due date of the respective claims. Limitation period for prosecution due to underpayment according to Section 31 Paragraph 1 VStG in conjunction with Section 29 Paragraph 4 LSD-BG - 3 years. Start of the period - from the due date of the remuneration. Claims for damages by the employer against the employee arising from employee liability in the event of slight negligence according to Section 6 DHG - 6 months. Start of the period - from the day on which they can be asserted. Claims for damages by the employer against the employee arising from employee liability in the event of gross negligence or intent, as well as other claims for damages by the employer in accordance with Section 1489 ABGB - 3 years or 30 years. Start of the period - for a short period, from knowledge of the damage and the person responsible, for a long period, from the occurrence of the damage.

Personnel file management: procedures necessary for organizing, updating and managing employee data and documents (e.g. recording personnel master data, storing employment contracts, certificates and attestations, updating data in the event of changes, compiling documents for employee interviews, archiving personnel files, compliance with data protection regulations); Legal bases: Contractual performance and pre-contractual inquiries (Article 6 (1) sentence 1 lit. b) GDPR), Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR), Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR), Processing of special categories of personal data relating to healthcare, occupation and social security (Article 9 (2) lit. h) GDPR). Personnel development, performance evaluation and employee interviews: Procedures that are necessary in the area of promotion and further development of employees as well as in the assessment of their performance and in the context of employee interviews (e.g. needs analysis for further training, planning and implementation of training measures, preparation of performance evaluations, implementation of goal-setting and feedback discussions, career planning and talent management, succession planning); Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR), Processing of special categories of personal data relating to healthcare, profession and social security (Art. 9 Para. 2 lit. h) GDPR). Obligation to provide data: The controller informs employees that the provision of their data is necessary. This is generally the case if the data is necessary for the establishment and implementation of the employment relationship or if its collection is required by law. The provision of data may also be necessary if employees assert claims or if employees are entitled to claims. The implementation of these measures or the provision of services depends on the provision of this data (for example, the provision of data for the purpose of receiving wages); Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR), Legal obligation (Art. 6 Para. 1 Clause 1 Letter c) GDPR), Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Publication and disclosure of employee data: Employee data will only be published or disclosed to third parties if this is necessary to carry out the work tasks in accordance with the employment contract. This applies, for example, if employees are named as contact persons in correspondence, on the website or in public registers following agreement or an agreed job description, or if the field of responsibility includes representative functions. This can also be the case if the performance of duties involves representation or communication with the public, such as taking pictures as part of public relations work. Otherwise, employee data will only be published with their consent or on the basis of the employer's legitimate interests, for example in the case of stage or group photo shoots as part of a public event; legal basis: consent (Art. 6 Para. 1 Sentence 1 lit. a) GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f) GDPR).

Change and update

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification. If we provide addresses and contact information for companies and organizations in this privacy policy, please note that the addresses may change over time and ask that you check the information before contacting us.

Definitions of terms

This section provides you with an overview of the terms used in this privacy policy. To the extent that the terms are defined by law, their legal definitions apply. The following explanations, however, are primarily intended to aid understanding.

Affiliate tracking: As part of affiliate tracking, links that the linking websites use to refer users to websites with product or other offers are logged. The operators of the linking websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, the providers must be able to track whether users who are interested in certain offers then take advantage of them at the instigation of the affiliate links. For affiliate links to function, it is therefore necessary that they are supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as, e.g. B. Advertising ID, partner ID and categorizations Employees: Employees are people who are in an employment relationship, whether as employees, staff or in similar positions. An employment relationship is a legal relationship between an employer and an employee, which is established by an employment contract or agreement. It includes the employer's obligation to pay the employee remuneration while the employee performs his or her work. The employment relationship comprises various phases, including the establishment in which the employment contract is concluded, the implementation in which the employee carries out his or her work activity, and the termination when the employment relationship ends, whether by termination, termination agreement or otherwise. Employee data is all information that relates to these people and is in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, holiday entitlements, health data and performance assessments. Inventory data: Inventory data includes essential information that is necessary for the identification and administration of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between people and services, institutions or systems by enabling clear assignment and communication. Credit report: Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online credit application or an online application process without any human intervention). Such automated decisions are only permissible according to Art. 22 GDPR if the data subjects consent, if they are necessary to fulfill a contract or if national law permits these decisions. Content data: Content data includes information that is generated in the course of creating, editing and publishing content of all kinds.This category of data may include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not only limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates. Contact data: Contact data is essential information that enables communication with people or organizations. It includes, among others, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers. Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a process that can be used to determine the effectiveness of marketing measures. This usually involves storing a cookie on users' devices within the websites on which the marketing measures take place and then retrieving it on the target website. For example, this allows us to understand whether the ads we have placed on other websites were successful. Performance and behavior data: Performance and behavior data refers to information related to how people perform tasks or behave in a specific context, such as an educational, work, or social setting. This data can include metrics such as productivity, efficiency, quality of work, attendance, and compliance with policies or procedures. Behavioral data could include interactions with colleagues, communication styles, decision-making processes, and responses to various situations. These types of data are often used for performance evaluations, training and development efforts, and decision-making within organizations. Meta, communication, and procedural data: Meta, communication, and procedural data are categories that contain information about the way data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include information about file size, the date a document was created, the author of a document, and change histories. Communication data records the exchange of information between users across different channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, timestamps, and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations. Usage data: Usage data refers to information that records how users interact with digital products, services, or platforms. This data includes a broad range of information such as how users use applications, what features they prefer, how long they spend on certain pages, and the paths they take through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information, and location data.They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings. Personal data: “Personal data” means all information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more characteristics specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting of the use of personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes. Log data: Log data is information about events or activities logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, monitor security or create performance reports. Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, operators of online offerings can, for example, recognize at what time users visit their websites and what content they are interested in. This enables them, for example, to better adapt the content of the websites to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering. Remarketing: "Remarketing" or "retargeting" is used when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements. Tracking: "Tracking" is used when the behavior of users can be tracked across multiple online offerings.As a rule, behavioral and interest information relating to the online services used is stored in cookies or on servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests. Controller: The “controller” is the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. Processing: “Processing” is any operation or series of operations carried out on personal data or on sets of personal data with or without the aid of automated procedures. The term is broad and covers virtually any handling of data, be it collection, evaluation, storage, transmission or deletion. Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include start and end dates of the contract, the type of services or products agreed, pricing agreements, payment terms, termination rights, renewal options and special terms or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims and resolving disputes. Payment data: Payment data includes all information needed to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data can also include information about payment status, chargebacks, authorizations and fees.

Target group formation: Target group formation (English "custom audiences") is when target groups are determined for advertising purposes, e.g. displaying advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike audiences" (or similar target groups) are, in turn, when content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.